Digital Marketing Executive

**Primary Responsibilities**:
1. **Content Creation & Social Media Management**
- Create and manage content for all social media platforms, including posts, stories, reels, and video content.
- Develop a content calendar that aligns with marketing goals, ensuring consistent posting and engagement across channels.
- Monitor social media metrics and audience engagement, making data-driven adjustments to maximise reach and effectiveness.

2. **Video Production & Editing**
- Plan, create, and video content for social media and the website, ensuring brand consistency and alignment with marketing goals.
- Work with team members to develop scripts and visual concepts for video content.
- Keep up-to-date with video trends and platform algorithms to optimise content performance.

4. **Paid Advertising & Campaign Management**
- Develop and manage paid ad campaigns across social media platforms (e.g., Facebook, Instagram, LinkedIn) and Google Ads.
- Set up, track, and optimise campaigns to maximise ROI, using analytics to assess performance and implement improvements.
- Conduct keyword research, audience segmentation, and A/B testing to improve targeting and ad effectiveness.

5. **Marketing Strategy & Analytics**
- Collaborate with senior management to develop a comprehensive marketing strategy, aligning activities with business objectives.
- Track and report on the performance of all marketing campaigns, making data-driven recommendations to optimise strategy.
- Stay updated on digital marketing trends, tools, and platform changes to continuously improve performance.

6. **Brand & Community Management**
- Ensure brand consistency across all marketing materials and campaigns.
- Engage with followers, respond to comments, and build relationships with potential customers and industry influencers.
- Develop community initiatives, including contests, partnerships, or collaborative content, to drive engagement.

**Qualifications and Skills**:

- Fluent in spoken and written English
Proven experience as a Marketing Executive, Digital Marketing Specialist, or similar role.
- Proficiency with social media platforms (Instagram, LinkedIn, Facebook, YouTube) and content creation tools (e.g., Canva, Adobe Creative Suite).
- Familiarity with video editing software (e.g., Adobe Premiere Pro).
- Strong knowledge of Google Analytics, Google Ads, and social media ad management tools.
- Excellent communication skills, with a creative flair for writing and content production.
- Analytical mindset with a focus on metrics, KPIs, and ROI-driven marketing.
- Self-motivated, organised, and able to handle multiple projects in a fast-paced environment.

**Personal responsibilities**:
To ensure the following
- That you present a professional image at all times, and to be an ambassador for the company and be a ‘role model’ for less senior staff by demonstrating the company values.
- That you maintain an optimistic outlook and motivate other members of the team even during difficult times.
- That you are willing to work in excess of usual working hours when the balance of the company’s work or allocated responsibilities requires this. We do not expect excessive working hours, rather we require flexibility when there is a clear benefit to the company.
- That you follow the correct processes and understand the consequences of failing to do so.
- That you actively share responsibility with the Directors and Managers for the success of the company
- That your team is kept well briefed about the organisation’s objectives by explaining how the team is expected to contribute to success.
- That you take a personal interest in the progress of the people on your team.
- That you seek to continuously improve performance by learning and developing new skills and keeping up to date with latest developments in the sector.
- Fair treatment for all, working according to the principles of equal opportunity as outlined the Employee Handbook.
- That you are compliant with all legal requirements relevant to your role.

**Team Management responsibilities**

To ensure the following
- Full awareness of basic Employment and Health and Safety law
- That Objectives and Standards are set for the team and individuals:

- Performance planning and appraisals are conducted in line with company policy
- New staff are effectively inducted into their new role as appropriate
- The expectations of the role and the measures of success are fully explained
- One-to-ones are carried out on a regular basis to ensure individual objectives are clear and up-to-date.
- That appropriate levels of coaching, development and support are provided in a way that recognises that everyone is different.
- Development needs are identified
- Development activity is planned
- The level of performance that will be expected as a result of the development activity is clarified
- The implementation of the development activity is supported
- The development activity is evaluated against Business Obj