Digital Marketing Executive

6 days ago

Remote, India Galaxy Weblinks Full time

**About the** **Role**:
Galaxy Weblinks Marketing team is looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. You will be a part of the Demand Generation team that drives lead generation for the company and its business units through inbound marketing techniques.

**Key** **Responsibilities**:
**Market Research**:

- Primary focus on lead and opportunity generation with a focus on organic and inorganic digital lead generation initiatives
- Conduct market research to analyze industry trends and competitor analysis
- Create digital campaign strategies and execute them to meet business objectives
- Collaborate with managers in preparing paid campaign budgets and monitoring expenses
- Design lead magnets for lead generation campaigns

**Content Curation & Planning**:

- Write copy for diverse marketing distributions
- Collaborate with internal teams to create landing pages, ad copies, and ad creatives

**Digital Marketing Execution**:

- Conduct SEO audits of websites
- Plan, strategize and execute on-page and off-page SEO activities
- Implement Google Search & Display Ads
- Draft content and optimize social media ad campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Prepare campaign performance reports and share insights
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests

**What we look** **for**:

- Maniacal attention to detail.
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Good working knowledge of web analytics tools (e.g. Google Analytics, Hotjar etc.)
- Skills and experience in creative content writing
- Experience doing A/B test and marketing experiments
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Bachelor’s degree in marketing or relevant field

**Experience **:4 to 5 years

**Location **:Remote (India)

**Qualification **:Any Graduate / Post Graduate with relevant experience

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