Growth Marketing

2 weeks ago

Mumbai, India PayU Full time

Mumbai, India

Credit - Marketing and PR

**About PayU**

PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers.

As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day.

**Responsibilities**:

- Identify new avenues for growth of LazyPay. Develop creative, out of the box solutions to break through clutter and drive rapid growth
- Own new user, early engagement and retention metrics. Plan and execute all marketing activities that drive these metrics.
- Create GTM strategies for new launches and run relevant campaigns & promotions.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Establish key marketing partnerships to reach new customer segments at scale
- Find innovative marketing ideas to gain customer attention and drive conversion
- Build the case for these ideas, test fast, weed out what doesn’t work and scale up what does
- Work with Product and Tech teams to develop and launch these innovative marketing ideas in short TAT

**Requirement**:

- Experience with Growth Marketing at a B2C fintech product start-up (BNPL,Cards, Loans)
- 5+ years of experience in marketing and growth
- Strong judgment and intuition to identify winning marketing ideas
- Structured thinking and analytical capability to build the case and evaluate their ideas backed by data
- In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
- Digital Expertise: conversant with all forms of digital formats and measurement
- Highly innovative, out of the box thinking

**About us**:
**Our Commitment To Building A Diverse And Inclusive Workforce**

As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.

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