Digital Marketing Coordinator

5 days ago

Satgaon Guwahati Assam, India Saint Francis De Sales Higher Secondary School Full time

We are seeking an experienced individual to take ownership of end-to-end Digital Marketing. He/She will develop, implement, track, and optimise plans and marketing campaigns across all digital channels. A strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns is a must.

**Responsibilities**
- Develop and implement social media strategies that align with our business objectives.
- Create and curate content for social media platforms.
- Manage social media accounts, including scheduling posts and responding to comments and messages.
- Develop brand awareness to ensure that social media networks remain a source of information regarding the news and activities of St. Francis De Sales Higher Secondary School.
- Build on-page and off-page SEO.
- Ensure all social media platforms are consistently branded.
- Measure and report on performance and assess these against goals such as ROI and KPIs.
- Liaising with colleagues across the School to gather news of events to inform and update school publications, in particular the website and printed publications.
- Assist with daily website updates and maintenance.
- Optimise spending and performance based on trend insights.
- Brainstorm new creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Evaluate end-to-end customer experience using an analytical ability, looking across multiple channels.
- Monitor analytics and effectiveness of digital marketing strategies and provide regular updates regarding the progress to stakeholders.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field.
- At least 3-5 years of experience in digital marketing, with a focus on search engine optimization, social media marketing, pay-per-click, digital ad campaigns, and digital content marketing.
- Strong data interpretation and analytical skills.
- Good understanding and working knowledge of social media platforms, digital marketing tools and analytics platforms, including Google Analytics, Google Ads, and social media analytics.
- Excellent written and verbal communication skills, with the ability to create compelling digital content.
- Knowledge of basic HTML and web publishing.
- Understanding of SEO principles and how they relate to social media.
- Experience with graphic design and video editing is a plus.
- Effective leadership and time management skills.
- Attention to detail.
- Ability to multitask.

Pay: ₹15,000.00 - ₹26,000.00 per month

Schedule:

- Day shift

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