Fashion Marketing Associate

5 days ago

Lower Parel Mumbai Maharashtra, India MITESH LODHA Full time

**As a Fashion Marketing Associate, you will help in promoting the brand. You will be responsible for driving brand equity on various Offline & Online media channels.**
- **Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.**:

- **Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.**:

- **Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.**:

- **Work closely with the founder/ Creative Director and other functional team to align with business goals.**:

- **Monitor and analyse campaign effectiveness across ATL, BTL and digital (Insta,Facebook & Google etc ) and consistently improve impact and ROI.**:

- **Design, develop & implement effective and consistent media engagements across formats.**:

- **Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.**:

- **Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.**:

- **Identify and build a base of influencers - independent persons who can drive positive brand engagement.**:

- **Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.**:

- **Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers**

**Qualification & Skills:

- **
- **Bachelor's degree in Fashion Marketing, Communications, or a related field**:

- **3-4 Yrs' experience in Fashion mens wear retail marketing and Brand Management**:

- **Strong understanding of messaging (customer/influencer) and positioning**:

- **Excellent communication skills (written and verbal)**:

- **Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously**:

- **A hands-on, participative, leadership style that encourages creative problem solving**

Pay: ₹27,000.00 - ₹37,556.55 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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