Social Listening 9 to 11 Years Kolkata
2 days ago
Identify emerging conversation themes along with a shift in consumer sentiment.
- Pull and interpret data from social listening tools, including brand mention, sentiment, conversation drivers, consumer behavior, top influencers, Key opinion leaders, etc.
- Share weekly/monthly learnings with brand teams brand health reports.
- Identify and share emerging trends moment marketing opportunities for brands with content and brand team.
- Explore and share new ideas and approaches for brand campaigns basis emerging social media trends.
- Create learnings of category understanding by exploring category-specific nuances.
- Identify emerging trends that the brand can leverage for new product development, packaging, and marketing communication which can help in contextual/long-term marketing plans.
- Present learnings to marketing teams, brand teams, digital media teams and product development teams.
- Promote Social Intelligence practice within the organization; build on the culture of Digital first.
**Primary Skills**:
- Continuously monitor brand, competition, and category conversations and share insights with key stakeholders.
- Set up of query parameters for topics on social listening platforms.
**Secondary Skills**:
- Relationship management with existing social listening agencies and lead relationship with various vendors and partners, guaranteeing optimal service delivery and its enhancements.
- Continuously evaluate social listening solutions to complement and strengthen the existing capability.
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