Content Creator

6 days ago

Bengaluru Karnataka, India Titan Company Full time

**Job Requirements**

**Job Title**: Content Creator

Company Name: Titan

**Job Type**: RP (Regular/Permanent)

Job Category: Watches & Wearables-Marketing

Department: Marketing-Titan

Location: Bengaluru, Karnataka, India

To lead the development of content for all the digital touch points of the brand - Website, Social in liaison with creative agencies to ensure that content conveys the intended message to the customer for better buying decisions and increasing the conversion rate.

**Process Contributions**:
Marketing: Image / Video Creation:

- Brief the vendors on the requirements in liaison with the brand team for the creation of the product video / GIF image for the digital Campaigns
- Review the output created by the vendor to ensure that it communicates the message intended and is within the brand guidelines
- Coordinate with the website administrator to upload the content on the platforms as per requirements.

Marketing: A+ Content for Product Launches:

- Liaison with the marketing team to understand the specifications and features of the product.
- Develop the description of the product based on the brief gathered to ensure that the content communicates the intended message.
- Garner required approvals on the content and liaison with the website administrator in the upload of the same.
- Develop the A+ content for each SKU integrating product descriptions, rich images, narratives, etc. to adjunct customers to make better buying decision and to boost the conversions.
- Analyse the results of A/B testing to determine the best content layout based on the conversion and undertake necessary actions based on the same.

**Process Outcome**:

- Video/ GIF for the content
- Long & short product description
- A+ content for SKUs
- AB testing & action planning

**Performance Measure**:

- Adherence to timelines
- Conversion rate
- Achievement of target
- Error instances
- Sales conversion
- Achievement against sales targets
- Adherence to timelines
- Error instances

If you are a creative and driven individual with a passion for content creation and the Watches & Wearables industry, we would love to hear from you. Join our team at Titan and be a part of our journey to create innovative and stylish products that inspire our customers.

**Work Experience**

**Education**:Graduation in an aesthetic related field (NIFT or NID)

**Relevant Experience**:3 -4 years of experience in content creation

**Behavioral Skills**:
Eye for aesthetics

Entrepreneurial drive

Nurture relationship

Influence for impact

Accountability

Believes in people

Curious

Is passionate about categories and products

**Knowledge**:
Visual adaptation & Lay outing

Video creation & editing

Copy /Content writing

Product knowledge

Latest trends in E Commerce space

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