
Product Pricing
2 weeks ago
**Role Overview**:
**Key Responsibilities (KRA)**:
**1. Market Research & Intelligence**
- Conduct continuous market mapping of Pune’s key micro markets and upcoming residential launches.
- Perform in-depth on-ground studies covering:
- Inventory movement
- Competitor pricing strategies
- Marketing and branding activities
- Customer experience and sales team interactions
- Stay updated on IPC (International Property Consultant) reports, government trends, infra development, and demand indicators.
**2. Land Evaluation & Feasibility**
- Visit potential land parcels and evaluate their viability for Casagrand projects.
- Conduct detailed site-level research: catchment analysis, competition review, infrastructure, and legal/physical attributes.
- Prepare structured evaluation reports with insights on:
- Feasible pricing
- Ideal product mix
- Estimated absorption
- Risk factors and differentiators
**3. Pricing Strategy**
- Develop and regularly update pricing models based on:
- Market trends
- Demand-supply gaps
- Micro-location positioning
- Support project launch planning with strong value propositions, floor-wise pricing logic, and early-stage pricing assumptions.
**4. Product Strategy**
- Collaborate with Business Development and Design teams to suggest ideal unit sizes, typologies, and amenity mix based on market demand.
- Benchmark against competitors and provide suggestions for differentiated offerings.
**Required Skills**:
- **Education**: Graduate (Real Estate, Marketing, Economics, or related field). / MBA preferred
- **Experience**: 2-8 years in real estate market research, pricing, product strategy, or consulting.
- **Skills**:
- Strong analytical and presentation skills (Excel, PowerPoint)
- Excellent understanding of Pune’s real estate landscape
- Highly organized, detail-oriented, and data-driven
- Self-starter capable of managing projects independently
- High integrity and accountability — reference checks will be rigorously conducted
**Other Requirements**:
- Must be based in Pune.
- Must have own two-wheeler/four-wheeler for local travel (conveyance reimbursement applicable)
- Willingness to travel extensively across Pune for site visits and market tracking
**Why us?**
- Be part of a high-growth expansion team in one of India’s leading real estate brands
- High-impact role with visibility to top management
- Entrepreneurial work environment with data-backed decision making
- Opportunity to shape city-level strategy from the ground up
Pay: ₹400,000.00 - ₹800,000.00 per year
Work Location: In person
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