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Creative Strategist

2 weeks ago

Andheri Mumbai Maharashtra, India Epigroww Global Pvt. Ltd. Full time

**Company Description**:
Epigroww is a marketing firm. We are a trusted advisor and stakeholder in leading Ecommerce Brands and Business. Our Partnership specialises in Marketing Consulting, Ecommerce Strategy, Performance Marketing, Go to Market Strategy, Product Launches, Content Marketing, Shoots and Video Production and Influencer Marketing.

Epigroww partners with Ecommerce Brands who have built an online-first business or Business who wants to build an Online Brand. Our team of experts help Brands with trusted advice and execution strategies to scale them exponentially.

**Key Responsibilities**:

- **Creative Strategy Development**:

- Creative mindset and willingness to work on new things.
- Develop and refine creative strategies for campaigns, ensuring alignment with brand objectives and target audience needs.
- Use data-driven insights to craft strategies that drive engagement, conversion, and overall brand growth.
- **Campaign Conceptualization**:

- Lead brainstorming sessions and work closely with creative teams to generate fresh, innovative concepts for digital and traditional media campaigns.
- Create and deliver compelling storytelling across different formats—video, social media, display ads, etc.
- Ability to adapt content for different brands for multiple Target audiences.
- **Market and Audience Research**:

- Conduct in-depth market research and competitor analysis to identify opportunities and creative trends.
- Analyze content performance and strategies for better results.
- **Creative Direction and Oversight**:

- Assist and conduct brand ad shoots and product videos.
- Provide assistance to design, content, and production teams, ensuring all creative deliverables meet the strategic objectives and brand guidelines.
- Review creative assets, ensuring they are on-brand and resonate with the target audience.
- Excellent copywriting skills including scripts and short content pieces.
- **Collaboration and Communication**:

- Being proactive in calling, taping and engaging with the shoot casts for multiple projects.
- Work closely with cross-functional teams, to ensure alignment on campaign objectives and execution.
- Communicate strategy and campaign progress effectively to stakeholders and senior leadership.
- **Performance Analysis**:

- Track and analyze the performance of creative campaigns using key performance indicators (KPIs).
- Stay ahead of content trends and bring innovative ideas to the team.
- Use insights to optimize future campaigns and develop best practices for continuous improvement.

**Qualifications**:

- Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
- Proven experience in creative strategy development within an agency or in-house marketing team.
- Strong portfolio demonstrating creative excellence across different platforms.
- Proficiency in copywriting and creating creative content.
- Must possess good communication skills
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, collaborative environment.
- Strong organisational skills with the ability to manage multiple projects and deadlines.

**Preferred Qualifications**:

- Experience in digital marketing, content creation, or social media strategy.
- Familiarity with brand positioning, consumer psychology, and audience segmentation.
- A passion for innovation and staying current with industry trends.
- Knowledge of Canva

**Note**:

- 6 Days Working ( Mon-Sat)
- Term: Full Time
- Schedule: Day shift
- Working Hours: 9:30-5:30
- Location: Andheri, Mumbai

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing Operations: 1 year (required)
- total work: 2 years (required)

Work Location: In person