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Digital Marketing Executive

3 weeks ago

Mohali, India Marseon Pvt. Ltd. Full time

We at MARSeon pride ourselves on our best-of-breed security solutions and services that span a myriad of government, education, and business verticals. Our staff comprises both certified technical and business professionals who can help our customers successfully navigate the complexities of planning, design, implementation, and management of securing data. Our approach is vendor-agnostic, giving our customers the freedom to choose the best-customized security model for their business.

MARSeon is seeking a Digital Marketing Executive for a Full-time role.

**Responsibilities**:

- Analyzing the website and then making recommendations for improvement. Ensuring End to End Mapping of Keywords & Customer Journey in Google Analytics.
- Collaborate with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives and to drive SEO in content creation and content programming
- Analyze and report on the performance and efficiency of campaigns
- Conduct market research and analyze trends to identify new marketing opportunities
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Write, proofread, and edit creative and technical content across different mediums - website, blog posts, social media
- Work with external agencies and vendors to execute marketing programs
- Manage all SEM campaigns on Google, Yahoo, Bing, etc.,

**Must-Have Skills**:

- 2 - 5 years of experience in digital marketing.
- Experience in working with a multi-crore digital marketing budget.
- In-depth understanding & hands-on experience in running ads across Google, Facebook, YouTube & mobile affiliates to acquire new users
- Good understanding of Managing influencers and communities.
- Strong marketing mindset with problem-solving skills.
- Excellent oral and written Communication Skills in English.
- Excellent knowledge of SEO link building, skyscraper technique, broken link building, Guest post outreach
- Multitasking, being detail orientated, and being self-motivated to accomplish goals are essential.
- Must have Knowledge of Ahrefs, Moz, Google Analytics, Google Webmaster.

**Functional Area**: Marketing & Communication

**Industry Type**: IT Services

**Job Types**: Full-time, Regular / Permanent

**Salary**: From ₹32,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Flexible shift
- Rotational shift

COVID-19 considerations:
**Education**:

- Bachelor's (preferred)

**Experience**:

- Search Engine Optimisation Executives: 2 years (preferred)

Shift availability:

- Day Shift (preferred)
- Night Shift (preferred)
- Overnight Shift (preferred)