PPC Executive

1 day ago

Noida Uttar Pradesh, India Eglogics Softech Pvt. Ltd. Full time

**Roles and Responsibilities**:

- Plan, execute, and optimize **PPC campaigns** across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
- Manage **Shopping Ads campaigns** (Product Feed Management, Merchant Center setup, Catalog Ads).
- Handle **international client projects** with a focus on lead generation, conversions, and ROI.
- Conduct keyword research, competitor analysis, and ad copy creation.
- Optimize landing pages for better quality score and conversion rates.
- Monitor budgets, bids, and performance metrics (CPC, CPA, CTR, ROAS).
- Provide regular campaign reports and actionable insights.
- Stay updated with the latest **PPC trends, policies, and algorithms** on Google & Meta platforms.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field.
- 2-4 years of proven experience in PPC management with a focus on international campaigns.
- Strong expertise in Google Shopping Ads, Meta Catalog Ads, Merchant Center, and Ads Manager.
- Solid understanding of conversion tracking, Google Tag Manager, and Analytics.
- Experience with e-commerce advertising and international lead generation.
- Strong analytical, reporting, and communication skills.

**Preferred Skills**:

- Google Ads & Meta Ads Certification.
- Experience with tools like SEMrush, Ahrefs, or SimilarWeb.
- Ability to manage multiple projects simultaneously.

**Job Types**: Full-time.
**Location**: Noida SEC 63(Onsite).
**Experience**: 2-4 years (International PPC Campaigns & Shopping Ads).
**Salary**: 30k-40k.

**Job Location**:Noida

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