Marketing Associate

2 weeks ago

Gurugram Haryana, India WTW Full time

**Description**:
The Health, Wealth & Career (HWC) segment of Towers Watson, a WTW business, creates breakthroughs that matter for clients in areas that stretch from healthcare to retirement strategy, from employee experience to total rewards, and much more in between. With a diverse portfolio of products, solutions and services across the HWC businesses, our marketing team helps cut through the noise and position HWC for growth.

In this position, you will support the HWC segment marketing team reach clients and prospects through a focus on project management and coordination of marketing tactics. To be effective, you will collaborate closely with marketing and business colleagues in an intellectually challenging, fast-paced and supportive environment. The role reports to the HWC marketing Operations Lead for our International geography.

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job.

**The Role -**Responsibilities include but are not limited to:
Clients
- Project manage a variety of marketing campaigns that create lead generation opportunities including digital marketing, client events and conferences in India and across South Asia
- Ensure marketing activity data is managed for better targeting and to measure impact of activities
- Leverage smart data to segment campaigns and customize the client experience
- Contribute as part of a broader team while also managing your work independently; a self-starter
- Support marketing partners across a variety of initiatives

Excellence and Innovation
- Use best practices and marketing tools
- Demonstrate digital media facility
- Be a WTW brand champion

People
- Build strong relationships across marketing in Asia and the International region (particularly Asia Pacific and CEEMEA), and the company to execute marketing plans
- Work in ways that reflect our values of client focus, teamwork, integrity, respect and excellence
- Develop and update relevant marketing skills, including specialized areas (e.g., social media, product marketing, outbound marketing tools, webcasts, etc.)

Financial
- Support the execution of marketing activities within set budgets
- Track data to analyze the effectiveness of marketing activities

**Qualifications**:
**The Requirements**
- 3+ years of marketing experience, preferably in financial services, professional services or human resources consulting
- Experience project managing innovative and winning customer engagements
- Proven tactical marketing experience
- Detail-oriented, action-oriented and results-focused
- Self-motivated, able to work with mínimal supervision but operate as part of a healthy, high performing team
- Outstanding written and verbal skills
- A keen interest in new media and technologies
- Experience with Marketo, ON24, Dynamics, Hootsuite a plus
- Ease working with multiple stakeholders under pressure in an environment of continuous improvement
- Bachelor’s degree required

Equal Opportunity Employer

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