Marketing Excutive

**Responsibilities**:

- Digital Strategy Development: Develop comprehensive digital marketing strategies aligned with the company's overall marketing objectives, ensuring a consistent brand voice and message across all digital channels.
- Paid Advertising Campaigns: Plan, execute, and optimize paid digital advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and other relevant channels to drive qualified traffic and conversions.
- Search Engine Optimization (SEO): Monitor and improve website rankings and organic traffic through effective SEO strategies, keyword research, on-page optimization, and link-building activities.
- Content Marketing: Collaborate with the content team to create and promote engaging and valuable content across various digital platforms to attract and retain the target audience.
- Social Media Management: Manage and grow StuCred's social media presence on platforms like Facebook, Twitter, LinkedIn, and Instagram. Create and schedule engaging posts, monitor social trends, and respond to user interactions.
- Analytics and Reporting: Use various analytics tools to monitor key performance indicators (KPIs) and campaign effectiveness. Provide regular reports on campaign performance and recommend improvements based on data insights.
- Conversion Rate Optimization (CRO): Continuously optimize landing pages and user flows to improve conversion rates and maximize the return on investment (ROI) from digital campaigns.
- Collaborate with Cross-functional Teams: Work closely with the design, product, and tech teams to ensure marketing materials, website updates, and promotional campaigns are in sync with product updates and business requirements.
- Market Research and Competitor Analysis: Stay informed about industry trends, market conditions, and competitor activities. Use this knowledge to identify new opportunities and potential areas of improvement for StuCred's digital marketing efforts.
- Content Marketing: Collaborate with the team to create and promote engaging and SEO driven content across various digital platforms to attract and retain the target audience.

**Requirements**:

- Proven experience as a Digital Marketing Executive or similar role in the fintech or financial services industry, preferably with a focus on lending products.
- Excellent proficiency in English, proficiency in Hindi is a bonus
- Hands-on experience with digital advertising platforms like Google Ads, Facebook Business Manager, etc.
- Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with a flair for creative content creation.
- Strong project management and organizational skills to handle multiple campaigns and deadlines effectively.
- Bachelor's degree in Marketing, Communications, or a related field.
- Knowledge of the Indian college student market and its unique digital marketing landscape will be an added advantage.
- Understanding and mínimal experience around ASO

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (required)

**Speak with the employer**
+91 9363485091