Content Strategist

5 days ago

Kolkata West Bengal, India MINDS JOURNAL PVT LTD Full time

We are seeking a highly skilled and motivated Content Strategist with a strong background in SEO to join our dynamic marketing team. As a Content Strategist, you will play a pivotal role in creating and implementing content strategies that drive organic traffic, engage our target audience, and enhance our online presence. If you have a passion for content creation, SEO, and data-driven decision-making, we want to hear from you.

Key Responsibilities:
Content Strategy: Develop and execute content strategies aligned with business goals.

SEO Optimization: Conduct keyword research and optimize content for SEO.

Content Creation: Create high-quality, engaging content across various formats.

Promotion: Strategically promote content through multiple channels.

Analytics: Monitor and report on SEO and content performance metrics.

Competitive Analysis: Stay updated on industry trends and competitor strategies.

Technical SEO: Perform SEO audits and provide recommendations for improvements.

Collaboration: Work closely with cross-functional teams and communicate SEO best practices.

Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Proven experience as a Content Strategist with a strong focus on SEO.

Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush).

Excellent written and verbal communication skills.

Strong analytical and problem-solving abilities.

Familiarity with content management systems (CMS) and basic HTML.

Up-to-date knowledge of SEO trends, algorithm updates, and best practices.

Creative thinking and the ability to generate innovative content ideas.

Attention to detail and commitment to producing high-quality content.

Project management skills and the ability to meet deadlines.

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment

Schedule:

- Day shift

**Experience**:

- SEO: 1 year (preferred)
- Content strategy: 3 years (preferred)

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