Content Strategist

Role: Content Strategist (with Finance Knowledge) Entity: Ashika Stock Services Ltd. Job Location: Trinity Towers, AJC Bose Road, Kolkata – 700020 Experience: 3 years About Us: With over 31 years of trust and industry expertise, Ashika Stock Services Ltd. is a SEBI-registered stockbroker and a proud member of all major Indian exchanges, including NSE, BSE, MCX, NCDEX, and MSEI. We are also registered as a depository participant with both CDSL and NSDL, a SEBI-registered Research Analyst, and an AMFI-certified mutual fund distributor. Headquartered in Kolkata with a strong operational presence in Mumbai, our dedicated team of nearly 300 professionals is committed to delivering dependable, client-focused financial solutions across a broad spectrum of investment needs. Role Brief: We're looking to hire a Content Strategist & Integrated Marketing Executor with strong foundation in finance to lead the ideation, creation, planning, and end-to-end execution of high-impact content across digital & traditional platforms. This role is at the heart of Ashika’s brand storytelling - transforming complex financial insights into relatable, engaging, and shareable content that drives awareness, trust, and action. You will be responsible for owning the full content lifecycle: from strategy and calendar planning to scripting, cross-team coordination, publishing, and performance analysis. If you can craft a viral Instagram Reel on SIPs as effortlessly as you can build a data-backed quarterly content plan, this role is for you. Role Responsibilities: Content Strategy & Planning - Develop and manage content calendars across platforms (Instagram, LinkedIn, YouTube, email, website) aligned with market trends and product launches. - Create tailored content journeys for diverse audiences (new investors, HNIs, millennials) using behavioural insights. - Translate financial and macroeconomic trends into engaging, audience-centric narratives. Creative Development & Execution - Ideate and produce high-impact content including Reels, videos, carousels, blogs, and emails. - Build platform-native formats with a sharp, conversational tone. - Oversee design and video execution to ensure brand consistency across all channels Financial Storytelling - Simplify complex financial topics into relatable, visual, and story-driven content. - Use analogies and behavioural cues to enhance understanding and engagement. - Maintain a library of evergreen financial content for ongoing use. Performance & Optimisation - Monitor engagement, reach, and conversion metrics to refine content strategy. - Identify winning formats through A/B testing and feedback-driven iteration. Collaboration & Innovation - Work closely with research, sales, and growth teams to align messaging with business goals. - Stay updated on digital and AI-driven content trends to enhance creativity and efficiency. Role Requirements: - Bachelor’s degree in Marketing, Communications, Journalism, or Finance. - Around 3 years experience in content strategy within fintech, wealthtech, or financial services. - Proven portfolio of engaging financial or educational content (links/samples preferred). - Strong understanding of Indian markets, mutual funds, and tax-saving products. - Excellent writing skills with adaptability across tones and formats. - Proficiency in content and analytics tools. - Self-driven, with the ability to plan, create, and optimise content independently. Preferred Attributes: - Experience producing viral or high-engagement content. - Familiarity with behavioural economics in messaging. - Working knowledge of AI tools for writing, voiceovers, or video creation.