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Marketing Executive

2 weeks ago

Bengaluru Karnataka, India Easy Home Finance Full time

**Marketing Executive**:
**Bangalore**: Full Time

**Roles & Responsibilities**:

- **BTL Campaign Execution**:
- Plan and execute local marketing events such as loan melas, kiosk activations, and housing society promotions.
- Implement daily and weekly BTL activities around branch catchment areas.
- Coordinate with external vendors for event setup, manpower, and logistics.
- Deploy and maintain marketing collaterals in high-visibility locations.
- **Branch Branding & Marketing Collateral Management**:
- Ensure consistent brand visibility across all branches via signage, posters, and standees.
- Conduct regular audits of branches to assess branding standards and replenish materials.
- Maintain inventory records and manage distribution of all marketing collaterals.
- **Planning, Coordination & Reporting**:
- Collaborate with Branch Managers to identify and act on local marketing opportunities.
- Submit weekly activity plans and detailed post-activity reports to the central marketing team.
- Gather insights and feedback from on-ground teams to inform future hyperlocal campaigns.

**Pre-Requisites**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.