Influencer Marketing Associate

4 days ago


Noida Uttar Pradesh, India NowIntern Full time

**An Influencer Marketing Associate is responsible for identifying, managing, and optimizing relationships with influencers to drive brand awareness and engagement.** This role blends creativity, strategy, and data analysis to execute impactful campaigns.

Key Roles & Responsibilities

Here’s a breakdown of what an Influencer Marketing Associate typically handles:
Influencer Discovery & Outreach
- _Identify relevant influencers_ across platforms like Instagram, YouTube, TikTok, and LinkedIn
- _Evaluate influencer fit_ based on audience demographics, engagement rates, and brand alignment
- _Initiate outreach_ and build long-term relationships with creators

Campaign Planning & Execution
- _Collaborate with marketing teams_ to define campaign goals, messaging, and deliverables
- _Negotiate contracts_ and manage influencer agreements
- _Coordinate content timelines_ and ensure influencers meet deadlines

Performance Tracking & Reporting
- _Monitor campaign metrics_ such as reach, engagement, conversions, and ROI
- _Use analytics tools_ to assess influencer impact and optimize future campaigns
- _Prepare performance reports_ for internal stakeholders

*
- Relationship Management
- _Maintain ongoing communication_ with influencers to foster loyalty
- _Resolve issues_ related to content quality, deadlines, or brand compliance
- _Organize events or collaborations_ to deepen influencer partnerships

Creative Collaboration
- _Brainstorm content ideas_ with influencers to ensure brand authenticity
- _Review and approve content_ before publication
- _Ensure brand guidelines_ are followed across all influencer posts

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹500,000.00 - ₹700,000.00 per year

Work Location: In person



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