Salesforce Marketing Cloud Architect
4 days ago
**About This Role**:
We are looking for a **Salesforce Marketing Cloud Architect**to lead high-priority platform implementation projects and ongoing platform support across marketing automation, journey orchestration, CDP, loyalty and other management platforms.
If you are energized by representing an award-winning, stable, growing company in a fast-moving digital transformation space, we’d like to meet you
**Role and Responsibilities**:
- Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business
- Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
- Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
- Oversee development, testing and deployment of platform work completed by developers
- Provide support to development teams working on platform integrations
- Create Architecture and Technical specifications documents
- Serve as day-to-day technical platform SME to internal and client teams
- Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
- Provide support to senior team members throughout project estimation and Marketing Technology platform discovery / road mapping engagements, as needed
- Provide support to internal execution services team for ongoing platform and schema optimizations, as needed
**Preferred Qualifications**:
- 5+ years of experience with Salesforce Marketing Cloud, with demonstrated experience leading 3+ platform implementation projects
- Familiarity with commonly requested Salesforce Marketing Cloud integrations and associated technologies (CMS, DAM, CDP, Web Analytics, Data Visualization tools, client databases, etc)
- Experienced data modeler in relational database systems
- Experienced writing SQL queries for Select/Insert/Update/Delete, including knowledge of multi-table joins and outer joins
- Demonstrated experience establishing and maintaining data structures, data extensions and automations within Salesforce Marketing Cloud
- Proficiency with AmpScript, JavaScript, JSON and XML
- Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
- Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
- Excellent oral and written communication skills
- Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management
- Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo or similar)
- Excellent communication (verbal & written) - Articulates clearly, concisely and with context at all times
- High confidence and assertiveness skills - Has a cordial work relationship with peers and manager, speaks his/her mind even during challenging situations, proactively seeks help /assistance when in need
- Takes feedback positively and works on it seriously, is not afraid of making mistakes as part of learning, Open to working across projects & technologies.
- Good analytical & logical skills - Understands requirements quickly and accurately, proactively thinks through the solution and seeks clarification before coding.
- Good Interpersonal Skills - Builds good working relationship with team members.
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