Salesforce Marketing Cloud Solution Architect
2 days ago
**Required Qualifications and Skills**:
**Experience**:
5-8+ years of hands-on experience with Salesforce Marketing Cloud, with a proven track record in a solution architect or equivalent role.
**Technical Expertise**:
- Proficiency in AMPscript, SQL, and server-side JavaScript (SSJS) for creating dynamic and personalized marketing assets.
- Strong understanding of data modeling, ETL processes, and API integrations (REST and SOAP).
**Analytical and Problem-Solving Skills**:
A strategic thinker with a proven ability to analyze complex business requirements and translate them into effective, scalable technical solutions.
**Communication and Leadership Skills**:
Excellent verbal and written communication skills, with the ability to articulate technical designs and justifications to diverse audiences. Experience leading project teams and mentoring other professionals is highly valued.
**Preferred Qualifications**:
- A Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field.
- Experience with other Salesforce platforms like Data Cloud, Sales Cloud, or Service Cloud.
- Familiarity with marketing analytics and data visualization tools such as Datorama or Tableau.
- Proven experience in a consulting or client-facing role.
- Proven experience leading large-scale marketing technology projects from conception to completion.
Experience in automobile industry or retailing is a plus.
**Certifications**:
While hands-on experience is paramount, the following Salesforce certifications are highly desirable and demonstrate a strong commitment to the platform:
**Core Marketing Cloud Certifications**:
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Developer
**Architect-Level Certifications**:
- Salesforce Certified B2C Solution Architect
- Salesforce Certified Data Architect
- Salesforce Certified Integration Architect
**Key Responsibilities**
- Solution Design and Architecture: _
- Business Requirements and Stakeholder Collaboration: _
Work closely with marketing, sales, and IT stakeholders to gather and analyze business requirements, translating them into detailed technical specifications and solution designs.
- Data Management and Integration: _
- Technical Leadership and Mentorship: _
Provide technical guidance, best practices and mentorship to a team of developers and marketing specialists, establishing and promoting best practices for development and implementation.
- Customer Journey Orchestration: _
Architect and build complex, multi-channel customer journeys that deliver personalized and timely experiences.
- Platform Governance and Optimization: _
Establish and enforce governance standards for the Marketing Cloud platform to ensure data integrity, security, and optimal performance. Regularly review and identify opportunities for process improvements and solution enhancements.
- Troubleshooting and Support: _
Act as the primary technical point of contact for troubleshooting and resolving complex platform issues.
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