Meta Advertising Expert

**Key Responsibilities**:

- **Campaign Strategy & Execution**: Plan, create, and execute paid media campaigns across Meta platforms (Facebook, Instagram, Messenger, Audience Network, etc.) to drive business growth.
- **Audience Targeting**: Use Meta’s advanced audience targeting tools to create highly specific and segmented audiences based on interests, demographics, behaviors, and custom or lookalike audiences.
- **Ad Creation & Optimization**: Work with the creative team to design compelling ad creatives that resonate with target audiences. Continuously optimize ads based on performance metrics to improve CTR, conversion rates, and overall ROI.
- **Campaign Management**: Oversee day-to-day management of campaigns, including setting up ad sets, bidding strategies, and budgets. Ensure campaigns are launched on time and within budget.
- **Performance Tracking & Analytics**: Monitor, analyze, and report on campaign performance using Facebook Ads Manager and Meta Analytics tools. Adjust strategies and tactics based on data-driven insights to maximize performance.
- **A/B Testing**: Conduct A/B tests on ad creatives, targeting, bidding strategies, and landing pages to continually optimize campaign performance and achieve marketing goals.
- **Budget Management**: Manage advertising budgets and allocate spend efficiently across campaigns to ensure the best possible return on ad spend (ROAS).
- **Trend Monitoring**: Stay up to date with the latest Meta advertising trends, tools, and algorithm changes to ensure campaigns are leveraging the most effective strategies and tactics.
- **Collaboration**: Collaborate with other teams (creative, content, and product) to ensure the consistency and alignment of messaging across paid media channels.
- **Client/Stakeholder Reporting**: Provide regular updates, insights, and performance reports to key stakeholders and clients. Present actionable recommendations based on campaign results.
- **Scaling Campaigns**: Identify high-performing campaigns and scale them to reach larger audiences, while optimizing for performance and cost-effectiveness.

**Qualifications**:

- **Bachelor's degree** in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
- years of experience managing paid advertising campaigns on **Meta platforms** (Facebook, Instagram, etc.).
- Advanced knowledge of **Facebook Ads Manager**, **Meta Business Suite**, and **Instagram Ads**.
- Strong understanding of **Facebook Pixel** and **Meta's Conversion API** to track user actions and optimize campaigns.
- Expertise in using **Meta Analytics** and other performance tracking tools to measure, analyze, and report on campaign performance.
- Proven ability to create and optimize **Facebook Ads** and **Instagram Ads** for various objectives (e.g., traffic, conversions, brand awareness, lead generation).
- Strong analytical skills with the ability to turn data into actionable insights and recommendations.
- Familiarity with **A/B testing** and other optimization techniques.
- Experience managing budgets and ensuring optimal **ROAS**.
- Excellent communication and presentation skills.
- Ability to stay ahead of Meta’s evolving ad policies, features, and industry trends.

**Preferred Skills**:

- **Meta Blueprint Certification** (Facebook/Instagram Ads certifications).
- Experience with **Facebook's dynamic creative** and **video ad formats**.
- Knowledge of **eCommerce**, **lead generation**, and **retargeting strategies** on Meta platforms.
- Familiarity with third-party analytics tools (e.g., Google Analytics, SEMrush) is a plus.
- Understanding of **SEO** and how it integrates with Meta advertising for improved results.

**Why Join Us?**:

- Be part of a dynamic and creative team driving impactful digital marketing campaigns.
- Competitive salary with performance-based incentives and bonuses.
- Flexible working environment with opportunities for career advancement.
- Work with exciting brands and cutting-edge marketing technologies.

**How to Apply**:
Pay: ₹9,445.73 - ₹35,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

Application Deadline: 20/12/2024
Expected Start Date: 15/01/2025