Digital Advertiser
2 weeks ago
Job Description
Position Overview:
Highly data driven and creative Digital Advertiser to plan, execute, and optimize online advertising campaigns across multiple digital platforms. The role requires a blend of analytical thinking, creativity, and a deep understanding of paid media channels to generate leads, drive conversions, and maximize ROI.
Key Responsibilities
Develop, implement, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital platforms.
Conduct market research, competitor analysis, and audience segmentation to define targeted ad strategies.
Create compelling ad copies, creatives, and A/B testing variations to enhance campaign performance.
Optimize campaigns for CTR, CPC, CPL, ROAS, and overall conversion rate.
Monitor, analyze, and report campaign performance using analytics tools (Google Analytics, Ads Manager, etc.).
Collaborate with content, design, and marketing teams to ensure ads align with brand strategy.
Stay updated with the latest digital advertising trends, platform updates, and best practices.
Manage advertising budgets effectively to ensure maximum ROI.
Conduct retargeting campaigns to nurture prospects and improve customer acquisition.
Key Skills & Qualifications
Bachelor's degree in marketing, Business, or related field (or equivalent experience).
Proven experience with minimum 4 years in digital advertising, PPC, or performance marketing in luxury or premium products with minimum AOV of10,000/-
Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
Proficiency with analytics tools (Google Analytics, Tag Manager, Data Studio).
Excellent understanding of SEO/SEM principles and digital funnel strategies.
Creative mindset with strong copywriting and visual communication skills.
Strong analytical, problem-solving, and project management abilities.
Ability to work independently as well as in a collaborative team environment.
Must have knowledge of Microsoft Clarity, GA4, Meta Pixel and data analysis from these tools.
Reporting - Marketing Head
Location - Surat
Job Type: Full time
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