Product Marketing Executive

1 week ago

Ahmedabad Gujarat, India Shark Cybertech LLP Full time

**Responsibilities**:

- Conduct thorough market research to understand customer needs, competitive landscape, and industry trends, specifically within the app ecosystem.
- Collaborate with the product development team to understand product features, roadmap, and positioning to effectively communicate the app's value proposition.
- Manage and optimize the go-to-market (GTM) strategy for new product features and updates, ensuring seamless coordination across all teams.
- Track and measure the effectiveness of marketing campaigns using relevant metrics (e.g., user acquisition, conversion rates, engagement) and adjust strategies accordingly.

Required Skills & Qualifications:

- A degree in Marketing, Business, Communications, or a related field.
- Strong understanding of digital marketing strategies, SEO, content marketing, and app store optimization (ASO).
- Excellent verbal and written communication skills with the ability to craft compelling product messaging.
- Experience in working with product teams to develop positioning, messaging, and marketing plans.
- Ability to conduct market research, analyze user behavior, and leverage insights to inform marketing decisions.
- Strong organizational skills and the ability to manage multiple projects and timelines.
- Proficiency in analyzing campaign performance and using data to drive decision-making.
- Ability to work cross-functionally with product, design, sales, and customer support teams.

**Job Types**: Full-time, Permanent

**Benefits**:

- Leave encashment

Schedule:

- Day shift
- Fixed shift
- Morning shift

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- product marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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