Content Marketer

2 days ago

Chennai, India Detect Technologies Full time

Chennai - India- Full TimePrimary responsibilities
- Create a content strategy for Detect Technologies and its products and ensure continuous creation of content.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, articles, whitepapers, case studies, reports, webinars, infographics, etc.).
- Come up with ideas to create more traction online - identify other platforms, forums, etc., to generate more traffic, and do so with SEO in mind.
- Social media management: o Build and manage our social media profiles and organic presence, including LinkedIn, Facebook, Twitter, and additional channels that may be deemed relevant.
- Deliver creative social-first content to increase followers, reach, and engagement across our core social channels.
- Continually explore new channels to use to grow our social media reach.
- Drive technical research and competition research to assess current content strategies, customer profiles, competitive landscapes, industry trends to develop a strong sense of strengths, weaknesses, and opportunities to improve brand awareness and positioning.
- Build brand image in the public with announcements and releases, in collaboration with the sales team and PR agency.
- Work with internal stakeholders to develop customer content that helps to amplify their successes with Detect Technologies, which leads to further growth, adoption, usage, and promotion.
- Understand the customer journey and identify areas of communication with customers.

**Requirements**:

- 3+ years of content creation experience preferably in B2B SaaS companies.
- Bachelor’s degree in computer science, engineering, or equivalent with content marketing experience.
- Proven experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Management.
- Solid knowledge of content marketing techniques and principles.
- In-depth knowledge of content distribution and best practices across LinkedIn, Facebook, YouTube, Quora, and Twitter.
- Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches.
- Ability to quickly grasp complex technical concepts to make them easy to understand.
- Excellent writing, researching, and proofreading skills, as well as the ability to communicate and collaborate effectively.
- Wants to be challenged, make an impact, and learn a lot while working in a fast-paced environment.
- Ability to take initiative, employ good judgment, and manage projects with assistance.

**Benefits**:

- Great opportunity to build and drive the content function for a fast-paced industrial enterprise.
- Flexible career development path with exponential growth.
- The flexibility to work from home/anywhere.
- Health insurance for you and your family.
- Work with a world-class team who are making history with technology and changing the face of industrial productivity.

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