Content Marketing

6 days ago

Chennai, India Xerago Full time

Responsibilities:

- Design content marketing strategies and set short-term goals.
- Undertake content marketing initiatives to achieve business targets.
- Create strategic content including blog articles, third-party

articles, eBooks, key messaging, case studies, sales collateral,

whitepapers, and website copy.
- The ideal Content Marketer will have experience reaching target

audiences, via social media platforms, including Twitter, Facebook and

LinkedIn, and via community platforms, including corporate and industry

blogs and forums.
- Understand the target audience and guide the writers to create

content that is appropriate for them.
- Optimizing written content while respecting Search Engine

Optimization (SEO).
- Create messaging and content for lead/opportunity nurturing programs

for both the marketing and sales funnels.
- Ability to quickly conduct research on industries and topics within

the business and tech categories.
- Learn and understand Inbound Marketing methodology.

Generating new ideas to magnify customer engagement.

**Requirements**:

- At least 1-2 years of demonstrated work experience as a Content

Marketer
- You are a natural at community building
- Ability to work with web publishing tools, and learn new ones
- Ability to predict audience preferences with an editorial mindset.
- Hands-on experience with SEO and web traffic metrics.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and writing skills in English.
- Ability to work with web publishing tools, and learn new ones
- You understand the complexities of messaging across multiple

audiences and channels and are comfortable writing for different personas

and media.

**Salary**: ₹350,000.00 - ₹400,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Content marketing (preferred)
- Health insurance

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