Copywriter (Fashion and Style)

3 days ago

Noida Sector Noida Uttar Pradesh, India KGC Infotech Full time

**Job Title: Fashion Copywriter**

**Location**: Noida - Sec - 63

**Job Type**: Full Time

**Experience**: 1-3 years (Fashion industry experience preferred)

**Job Overview**:
**Key Responsibilities**:

- Craft compelling product descriptions that reflect the design, fabric, fit, and styling of each collection.
- Write engaging copy for marketing campaigns, lookbooks, packaging, social media, and newsletters.
- Collaborate with the design, marketing, and e-commerce teams to maintain consistent brand tone and language across all channels.
- Translate fashion trends, inspirations, and seasonal themes into creative storytelling.
- Optimize product and web content with relevant keywords for SEO and e-commerce discoverability.
- Write short-form and long-form content (blog posts, editorials, etc.) that builds brand voice and drives organic engagement.
- Stay updated on fashion trends, audience behavior, and competitor brand content.

**Requirements**:

- Bachelor’s degree in English, Journalism, Fashion Communication, Marketing, or related field.
- 1-3 years of copywriting experience (fashion or lifestyle brand experience preferred).
- Strong fashion vocabulary and the ability to turn product details into aspirational narratives.
- Excellent grammar, editing, and proofreading skills.
- Familiarity with SEO, content writing tools, and e-commerce platforms like Shopify, Magento, or WooCommerce.
- A keen eye for tone, trends, and aesthetic sensibility in fashion content.

**Preferred Skills**:

- Passion for fashion, styling, and storytelling.
- Experience in writing for women’s/men’s wear or designer/ethnic wear brands.
- Knowledge of Adobe Creative Suite, Canva, or basic HTML is a plus.
- Experience working with D2C or premium fashion labels is a bonus.

**Why Join Us?**
- Be part of a fast-growing fashion brand with a unique identity.
- Work in a creative and collaborative environment where ideas are valued.
- Opportunity to shape the brand’s narrative and influence fashion lovers.
- Competitive compensation and flexible work options.

**Benefits**:

- Flexible schedule
- Leave encashment
- Provident Fund

Schedule:

- Day shift

Application Question(s):

- How many years of experience do you have as Copywriter? (Minimum 1 year experience required)
- Do you have prior experience with fashion or lifestyle brand? (required)
- Do you have familarity with SEO and Content writing tools?
- Are you comfortable with Noida Sector 63 location?
- What is your current CTC and Expected CTC?

Work Location: In person

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