Copywriter

12 hours ago


Kanpur Uttar Pradesh, India Intellisolvers LLP Full time

**Role Overview**

**Key Responsibilities**
- Research top-performing creatives and hooks in D2C categories using platforms like Instagram, YouTube, and Facebook.
- Write clear creative briefs and performance-focused video ad scripts across the full marketing funnel (TOF/MOF/BOF).
- Create engaging ad copy for Meta Ads — including headlines, CTAs, and captions.
- Collaborate with editors and UGC creators to translate concepts into effective content.
- Monitor ad performance and provide weekly creative optimization recommendations.

**Requirements**:

- 1-2 years of experience in performance marketing, copywriting, or content creation.
- Solid understanding of TOF/MOF/BOF funnel stages and corresponding content strategy.
- Exceptional copywriting and storytelling skills aimed at results and conversion.
- Awareness of D2C trends and tones, especially in fashion, beauty, and wellness verticals.
- Bonus: Experience in creating content personally (camera-facing or scriptwriting).

**Preferred Skills**
- Scriptwriting (UGC, product demos, hooks)
- Ad copywriting (Meta/Facebook/Instagram)
- Funnel-based content strategy
- Collaboration and creative ideation
- Trend analysis in the D2C space

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- What is your notice period or availability to join?
- Have you written ad copy specifically for Meta Ads (Facebook/Instagram)?
- Are you familiar with TOF/MOF/BOF funnel stages and how to write for each?
- Have you worked with D2C brands or written for industries like fashion, beauty, wellness?
- Do you have experience collaborating with video editors or UGC creators?
- Do you have experience writing performance-based ad scripts (UGC style, product demos, etc.)?

**Experience**:

- Copywriting: 1 year (required)
- script writing: 1 year (required)

**Location**:

- Kanpur, Uttar Pradesh (required)

Work Location: In person


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