Surveyor - Tours & Travel Company

We are a dynamic and rapidly growing tours and travel company, Need82, dedicated to offering bespoke travel solutions to our clients. Our online platform,mypackage.in, serves as a one-stop destination for booking vacation packages, flight bookings, hotels, and travel itineraries. We are looking for a driven and detail-oriented **Surveyor** to enhance our digital presence, drive B2B expansion, and explore opportunities to improve our competitive edge within the travel industry.

**Job Summary**:
As a **Surveyor** at Need82, you will play a key role in boosting the visibility and online presence of our website **mypackage.in**. You will be responsible for performing in-depth market research, evaluating competitors (Eg.platforms like Goibibo, MakeMyTrip, etc.), conducting search engine optimization (SEO) analysis, and developing strategies to expand our B2B business.

**Key Responsibilities**:

- **SEO Strategy & Website Optimization**:

- Conduct comprehensive SEO audits and keyword research for mypackage.in.
- Implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
- Analyze website performance using tools such as Google Analytics, Google Search Console, and other SEO tools to identify opportunities for improvement.
- Monitor and report on SEO metrics and progress toward key performance indicators (KPIs).
- Optimize website content, structure, and user experience to ensure improved SEO rankings and better conversion rates.
- **Market Research & Competitor Analysis**:

- Continuously research and analyze competitors, particularly leading travel websites such as Goibibo, MakeMyTrip, and other online travel agencies (OTAs).
- Monitor competitor pricing strategies, marketing tactics, and customer reviews to identify opportunities for differentiation.
- Conduct surveys and gather feedback from customers to understand their preferences, behavior, and pain points.
- **Expansion of B2B Business**:

- Develop and implement strategies to expand our B2B partnerships with travel agents, tour operators, corporate clients, and other potential business partners.
- Identify new B2B business opportunities and establish strong relationships with stakeholders.
- Work closely with the Business Development team to create targeted campaigns and solutions tailored to the needs of corporate clients and travel agents.
- Drive strategies to increase B2B sales and customer retention by delivering exceptional service and value.
- **Reporting & Analytics**:

- Provide regular reports on the performance of SEO efforts, including traffic, ranking, conversion rates, and other key metrics.
- Use data-driven insights to make recommendations for enhancing website performance and improving user experience.
- Track the effectiveness of B2B campaigns, adjusting strategies as needed to meet business goals.
- **Collaboration & Communication**:

- Collaborate with cross-functional teams including content, sales, marketing, and development to ensure alignment on business objectives and strategies.
- Participate in team meetings and provide feedback on ongoing initiatives and campaign performance.

**Required Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Travel & Tourism, or related field.
- **Experience**: Minimum 2-3 years of experience in a similar role, preferably in the travel and tourism industry.
- **SEO Knowledge**: Strong understanding of SEO best practices, tools (e.g., Google Analytics, SEMrush, Ahrefs), and strategies for website optimization and digital marketing.
- **Market Research Skills**: Experience in conducting competitor analysis and customer surveys.
- **B2B Sales & Business Development**: Proven experience in B2B business development, ideally in the travel or hospitality sector.
- **Analytical Skills**: Strong ability to analyze data, identify trends, and make data-driven decisions.
- **Communication Skills**: Excellent verbal and written communication skills.
- **Proactive & Results-Driven**: A self-motivated individual with the ability to work independently and as part of a team to achieve business goals.

**Preferred Qualifications**:

- **Experience with Travel Websites**: Familiarity with travel portals such as Goibibo, MakeMyTrip, and other OTAs.
- **Content Marketing**: Experience in writing or optimizing SEO-friendly content.
- **Technical Skills**: Basic understanding of HTML, CSS, and website management tools is a plus.

**Job Types**: Full-time, Part-time

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

**Experience**:

- total work: 2 years (preferred)

Work Location: In person