Marketing Associate

2 weeks ago

Bengaluru, India Lenskart Full time

We are looking for a Digital Marketing expert to join our growing team as a **Marketing Associate** for one of the brands under Lenskart - “Aqualens”. He/She will be responsible for managing all Paid Media Channels including PPC, Paid Social, Programmatic and others. He/She will be managing campaigns and working with internal and external team members to ensure business growth based on targets and KPIs.

**Roles and Responsibilities -**
- Develop and plan execution for marketing strategy across all the paid channels to improve key KPIs mainly CTR, LTV, Retention, ROAS etc.
- Build and manage the performance marketing P&L.
- Hypothesize, implement and improve multi-channel growth strategies based on business needs across marketing channels: mobile app and web, programmatic display, Facebook, Google, Affiliates, AppsFlyer & other digital platforms.
- Collaborate with internal and external teams to ensure best practices and campaigns optimizations.
- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.
- In-depth knowledge of running campaigns on Facebook, google and other digital marketing tools.
- 2+ years of experience in digital marketing, preferably in Ecommerce/Retail.
- Experience with web analytics tools, like GA.
- Prior experience in handling Mobile App Campaigns.
- Advanced analytics and problem-solving skills.
- Proven technical and analytical aptitude, with a curiosity for testing, learning and innovation.
- Experience in CRM campaigns & re-marketing with SMS, Mail, Whatsapp etc. Experience

image or video editing tool would be a plus.

**Competencies Required -**
- Excel, Office suite & other related tools
- Content writing & ad copy creative content
- Customer focus
- Result orientation
- Attention to detail
- Communication skills
- Collaboration and team work

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