Executive - Media Planning & Buying

2 weeks ago

Mumbai Maharashtra, India SoCheers Infotech Full time

Executive - Media Planning & Buying / 1 years to 2 years / Mumbai
Who are you?
You have good communication skills and ability to build a good rapport with the client
You have dashboard experience - Google AdWords, Facebook, Google analytics.
You have experience of working with e-commerce clients and e-commerce platforms
You have knowledge of AppDownload
You have good research skills and the ability to recognise good opportunities.
You have worked and interacted with clients directly
What will you do?
Plan and run digital media campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, etc.
Optimize campaigns to meet KPIs like CTR, CPC, CPA, ROAS, and conversions.
Track performance and create reports using Google Analytics, Meta Insights, Looker Studio, Excel, etc.
Coordinate with clients and teams to align on goals, updates, messaging, and timelines.
Conduct keyword research, audience segmentation, and competitor analysis.
Stay current with platform trends and digital marketing best practices.
Support client pitches, contribute to media strategy, and assist with proposals.
Handle multiple accounts and shifting priorities in a fast-paced setup.
Build and maintain strong relationships with clients for smooth execution.
Collaborate with client marketing teams to craft campaigns that connect globally and locally.
Present clear media plans with timelines, budgets, and strategy breakdowns.
Drive paid marketing and product-level strategies for e-commerce clients.
Manage campaign analytics, dashboards, and documentation for internal and client use.
Set up and maintain social media profiles; engage with communities on LinkedIn, Facebook, Twitter, and Instagram.
Assist in organic marketing tasks like SEO keyword input and campaign scheduling.
Join creative brainstorms, strategy meetings, and internal knowledge-sharing sessions.

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