Digital Marketing Executive

2 days ago

Pune, India Docplexus Full time

Digital Marketing

**Designation **Digital Marketing Executive/Senior Executive
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Page **1 **of **2**

Digital Marketing

**What you get First-hand exposure to contributing to business growth**
- Excellent healthcare orientation
- Opportunity to lead the front-end development efforts
- Working in an agile organization with motivated & passionate team members
- Tremendous room for growth & learning

**Desired Skills BS/MS degree in marketing or a related field**
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Experience 2-3 Years of experience in Digital Marketing**
- Healthcare/Pharma background preferred

**Industry Type Healthcare / Pharma / Medical devices / Medtech background preferred**

**Education Degree in Marketing/Digital Marketing/Business Administration**

**Location Mumbai/Pune**

**Work You will be joining a dynamic set-up and a high-performing team with proven success**
Environment **and a super-fun culture with cross-functional diversity and learning.**
- Nurturing environment with advanced digital healthcare cosmos with guidance from our

Board members and international alliances.
- You will be truly empowered on-the-job to foster responsibility, independent entrepreneurial ability, and creative thinking.
- You will be supporting improvement of healthcare outcomes globally alongside a passionate bunch of great folks.

Page **2 **of **2**

**Job Types**: Full-time, Regular / Permanent

Pay: From ₹250,000.00 per month

**Benefits**:

- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- Google Analytics: 1 year (required)
- Google Ads: 1 year (required)
- total work: 1 year (required)

Work Location: In person

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