Medical Counsellor

As a Medical Counsellor in an Aesthetic Clinic, key performance indicators (KPIs) are important to assess the effectiveness of the role in driving patient satisfaction, business growth, and overall clinic performance. Here are some relevant KPIs for this role:
**1. Conversion Rate of Consultations to Treatments**
- **Definition**: The percentage of patients who, after a consultation, go on to book and undergo aesthetic treatments.
- **Why It’s Important**: It reflects the counsellor's ability to understand the patient’s needs and effectively communicate the benefits of treatment, driving sales and patient engagement.

**2. Patient Retention Rate**
- **Definition**: The percentage of patients who return for repeat treatments or follow-up consultations.
- **Why It’s Important**: A high retention rate suggests strong relationships with patients and satisfaction with both the counselling experience and the treatments provided.

**3. Patient Satisfaction Score (NPS or Surveys)**
- **Definition**: A measure of patient satisfaction, often captured through Net Promoter Score (NPS) surveys or feedback forms after consultations or treatments.
- **Why It’s Important**: Positive feedback from patients indicates the counsellor's effectiveness in managing expectations, providing relevant advice, and creating a comfortable clinic experience.

**4. Revenue Per Consultation**
- **Definition**: The average revenue generated from each consultation, often reflecting how well the counsellor is upselling additional services, treatments, or product recommendations.
- **Why It’s Important**: This KPI directly impacts the clinic's profitability, reflecting the counsellor's ability to drive financial growth.

**5. Lead to Consultation Rate**
- **Definition**: The percentage of leads (e.g., inquiries or potential patients) who actually schedule and attend consultations.
- **Why It’s Important**: This measures the counselor’s ability to engage potential clients and convince them to take the next step in their aesthetic journey.

**6. Average Consultation Time**
- **Definition**: The average amount of time spent per patient consultation.
- **Why It’s Important**: Efficient yet thorough consultations are ideal. If consultations take too long, it can impact the overall clinic efficiency, but too brief consultations may signal a lack of thoroughness.

**8. Clinical Treatment Success Rate**
- **Definition**: The percentage of treatments that achieve the desired results for patients.
- **Why It’s Important**: Though it’s largely dependent on the medical professionals carrying out the treatments, counsellors play a role in managing expectations and ensuring patients are well-informed. A successful treatment often leads to better reviews and return business.

**9. Customer Referrals**
- **Definition**: The number of new patients who are referred by existing patients, often as a result of positive word-of-mouth and satisfaction with their treatment experience.
- **Why It’s Important**: Referrals often indicate high levels of trust and satisfaction, which are partly influenced by the counsellor's performance.

**10. Staff Collaboration and Communication**
- **Definition**: The counsellor's ability to work effectively with other staff, including medical professionals, receptionists, and sales personnel.
- **Why It’s Important**: Effective communication across the team ensures smooth patient journeys, leading to a higher quality of care and customer experience.

Pay: ₹20,000.00 - ₹45,000.00 per month

Schedule:

- Day shift
- Morning shift
- Weekend availability

Supplemental Pay:

- Performance bonus