Btl Activation

5 days ago

Noida Sector Noida Uttar Pradesh, India BMKP Festiverse Pvt ltd. Full time

**About Book My Kitty**:
We’re the ultimate social event platform, curating memorable kitty parties, lifestyle gatherings, and exclusive offers — connecting vibrant communities with brands they’ll love. With **Book My Kitty**, it’s not just about events, it’s about building powerful relationships between our audience and our partner brands.

**Role Overview**:
We’re looking for a **high-energy, network-savvy** professional to lead **on-ground activations** while driving **brand tie-ups and endorsement opportunities**. You’ll be the connector between _Book My Kitty_ and lifestyle brands, ensuring partnerships translate into memorable campaigns, boosted visibility, and long-term collaborations.

**Key Responsibilities**:

- **Brand Tie-ups** - Identify, pitch, and close partnerships with relevant brands (FMCG, lifestyle, F&B, beauty, apparel, home décor, etc.) that align with our audience.
- **Brand Endorsements** - Work with partner brands to design endorsement opportunities through our events, influencers, and community presence.
- **Event-based Collaborations** - Integrate brand partnerships seamlessly into kitty parties, pop-ups, exhibitions, and society activations.
- **On-ground Activation Management** - Plan, organize, and execute brand-backed activations with flawless execution.
- **Relationship Building** - Maintain strong, ongoing relationships with brand managers, PR teams, and event sponsors.
- **Negotiations & Proposals** - Prepare partnership decks, negotiate deliverables, and ensure win-win collaborations.
- **Performance Tracking** - Track ROI for brand tie-ups and activations; report on engagement, leads, and brand impact.

**What We’re Looking For**:

- 1-4 years’ experience in BTL activations **and** brand partnerships (lifestyle, FMCG, events, hospitality preferred).
- Strong networking and relationship-building skills — you know how to open doors and keep them open.
- Excellent communication skills (English & Hindi) with the ability to pitch persuasively.
- Understanding of brand marketing, endorsements, and sponsorship dynamics.
- Self-driven, creative, and comfortable managing multiple activations/partners simultaneously.
- Proficiency in MS Office (Excel, PowerPoint) for reporting and presentations.

**Perks & Benefits**:

- Competitive salary + performance-based incentives.
- Opportunity to network with top brands and high-profile personalities.
- Exposure to creative brand integrations and premium lifestyle events.
- Fun, collaborative, and idea-friendly work environment.

**Reporting To**: Head - Marketing & Partnerships

Contact Person : Sanjana Parmar, 7290904545

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Application Question(s):

- How many events have you done ?
- How many Sponsors are in touch with you ?
- How many exhibitors are in touch with you ?

**Education**:

- Bachelor's (preferred)

**Experience**:

- BTL: 1 year (preferred)
- B2B Marketing: 1 year (preferred)
- Event marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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