Social Media Executive

6 days ago

Vikhroli Mumbai Maharashtra, India Franchise Alpha Full time

Social Media Executive

Key Result Areas (KRAs):
1. Content Creation and Strategy (15%)
- Develop and execute a comprehensive content strategy for social media platforms.
- Create compelling and shareable content, including posts, articles, graphics, videos, and multimedia aligned with the brand's identity.

2. Audience Engagement (15%)
- Actively engage with the audience through comments, messages, and conversations.
- Foster meaningful interactions, respond to inquiries promptly, and stimulate discussions around the brand.

3. Social Media Management (15%)
- Oversee day-to-day activities on social media platforms.
- Post content, schedule updates, and utilize analytics to monitor and enhance overall performance.

4. Follower Growth (15%)
- Implement organic and strategic strategies to increase followers.
- Utilize promotions, contests, and engagement tactics to attract and retain a growing audience.

5. Brand Reputation and Crisis Management (10%)
- Monitor online sentiment and address negative comments or issues promptly.
- Implement strategies to maintain a positive brand image and handle crises effectively.

6. Influencer Collaborations (5%)
- Identify and collaborate with influencers aligned with the brand.
- Negotiate partnerships and track the success of influencer collaborations.

7. Competitive Analysis (5%)
- Monitor competitors' social media strategies and performance.
- Analyze competitor content, engagement strategies, and overall online presence.

8. Lead Generation (20%)
- Implement lead generation campaigns and optimize landing pages.
- Collaborate with the marketing team to drive qualified leads through social media channels.

**Requirements**:

- Proven experience as a Social Media Executive or similar role.
- Strong understanding of social media platforms and trends.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to generate innovative ideas.
- Analytical skills to interpret data and derive actionable insights.

If you are passionate about social media, possess a keen eye for creativity, and thrive in a dynamic environment, we invite you to join our team and contribute to the success of our brand.

**Benefits**:

- Flexible schedule
- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Quarterly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)

Work Location: In person

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