Marketing Associate

**Job Description**:

- Marketing Associate

**Job Location (Short)**:Gurugram, India

**Workplace Type**:Hybrid

**Business Unit**:ALI

**Req Id**:1428

**Responsibilities**
- Work internally to develop measurable, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force that are aligned with business priorities, objectives and goals
- Develop plan and manage the execution of an integrated campaign from start to finish and manage timelines and budgets
- Support Hexagon direct marketing activities, covering multiple channels (direct mailing campaigns, Hexagon newsletters, events etc.)
- Develop and create marketing materials, design and print, consistent with the corporate identity
- Support planning and execution of large-scale virtual and live customer events that help build and strengthen relationships and revenue growth with existing customers, and acquisition of targeted accounts
- Coordinate and execute field marketing activities.
- Collaborate with sales team members to optimize marketing program effectiveness.
- Work with the wider marketing team to coordinate and implement cross-functional programs.
- Maintain and update marketing databases and customer relationship management (CRM) systems.

**Education / Qualifications**
- Bachelor degree in Marketing or Business Administration. Masters Degree will be a plus
- 3-5 years’ experience in B2B (direct) marketing in a comparable high tech products company or in a relevant industry company
- Prefer experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions.
- A high attention to detail is a must
- Responsible, flexible and customer oriented - a pragmatic attitude is needed
- Excellent relationship building and communication skills
- Ability to work under pressure in a deadline driven and international environment
- Excellent knowledge of English, oral and written is essential

**What can Hexagon offer you?**
- Always having an eye on development and ensuring you can grow to your potential
- A challenging environment where you can make a difference
- A dynamic and open company culture

**About Hexagon**

Our technologies are shaping production and people related ecosystems to become increasingly connected and autonomous - ensuring a scalable, sustainable future.

**Hexagon’s R&D Centre in India**

Hexagon’s R&D Centre in India is the single largest R&D centre for the company globally. More than 2,000 talented engineers and developers create innovation from this centre that powers Hexagon's products and solutions.

Hexagon’s R&D Centre delivers innovations and creative solutions for all business lines of Hexagon, including Asset Lifecycle Intelligence, Autonomous Solutions, Geosystems, Manufacturing Intelligence, and Safety, Infrastructure & Geospatial. It also hosts dedicated service teams for the global implementation of Hexagon’s products.

**R&D India - MAKES THINGS INTELLIGENT**

**Asset Lifecycle Intelligence**:Produces insights across the asset lifecycle to design, construct, and operate more profitable, safe, and sustainable industrial facilities.

**Everyone is welcome**

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.