Digital Marketing Executive

3 days ago

Kasba Kolkata West Bengal, India MA Pest Control LLP Full time

Advitya Healthcare Pvt Ltd

**Position**: Digital Marketing Executive
**Location**: Kasba Digital marketing
**Reporting to**: Head of Digital

Key Responsibilities
- **Digital Strategy & Campaigns**:

- Plan, execute, and optimize digital marketing campaigns across channels such as Social Media (Facebook, Instagram, LinkedIn), Google Ads (Search, Display), and other relevant platforms.
- Budget management and allocation for digital ads.
- **Content Creation & Management**:

- Coordinate with graphic designers / videographers / freelancers to produce marketing creative that aligns with the brand.
- **SEO / Website Management**:

- Perform on-page and off-page SEO to improve organic traffic (keyword research, meta tags, link building).
- Maintain and update the company website with new product pages, promotions, blogs.
- Use CRM tools to manage leads, segment customers, run drip campaigns and retention activities.
- **Analytics & Reporting**:

- Monitor performance metrics (CTR, CPC, ROAS, conversion rate, bounce rate, etc.).
- Use tools like Google Analytics & social media analytics to generate reports and insights.
- Recommend optimizations based on data.
- **Lead Generation & Conversion Optimization**:

- Work on increasing leads (patients, clients, doctors, depending on business model) via paid and organic channels.
- Improve landing pages, calls to action (CTAs), user flow for better conversion.
- **Market Research & Trends**:

- Keep up-to-date with healthcare / pharma / wellness industry trends, competitors’ digital presence.
- Identify new digital tools or platforms that can help the company’s digital reach.
- **Collaboration & Coordination**:

- Work closely with Sales, Product, Operations teams for aligning marketing with business objectives.
- Coordinate with external agencies or vendors where needed (for design, ads, content).

Skills & Qualifications
- 0-2 years of experience in digital marketing (healthcare experience is a plus, but not mandatory).
- Strong knowledge of digital marketing channels: SEO, SEM (Google Ads/PPC), social media marketing.
- Familiarity with tools: Google Analytics / GA4, Google Search Console, Facebook Ads Manager, etc.
- Good content creation skills — copywriting, basic graphic/video editing (or used to collaborating with designers).
- Analytical mindset: ability to understand data, draw insights, suggest improvements.
- Strong communication skills (both written & verbal).
- Good organizational skills; ability to manage multiple campaigns.
- Ability to adapt in a fast-paced environment.

Salary & Benefits (Example)
- Salary: ₹10,000 - ₹25,000 per month (depending on experience)
- Performance bonus / incentives based on campaign results.
- Other benefits: PF, health insurance, flexible working (if possible), etc.

Pay: ₹10,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Work Location: In person

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