Digital Marketing Executive

4 days ago

Kasba Kolkata West Bengal, India MA Pest Control LLP Full time ₹ 12,00,000 - ₹ 30,00,000 per year

Advitya Healthcare Pvt Ltd

Position: Digital Marketing Executive

Location: Kasba Digital marketing

Reporting to: Head of Digital

Key Responsibilities

  • Digital Strategy & Campaigns
  • Plan, execute, and optimize digital marketing campaigns across channels such as Social Media (Facebook, Instagram, LinkedIn), Google Ads (Search, Display), and other relevant platforms.
  • Budget management and allocation for digital ads.
  • Content Creation & Management
  • Create and schedule content (posts, images, videos, blog articles) for social media, website, email newsletters, etc.
  • Coordinate with graphic designers / videographers / freelancers to produce marketing creative that aligns with the brand.
  • SEO / Website Management
  • Perform on-page and off-page SEO to improve organic traffic (keyword research, meta tags, link building).
  • Maintain and update the company website with new product pages, promotions, blogs.
  • Email Marketing & CRM
  • Design, send, and track email campaigns / newsletters.
  • Use CRM tools to manage leads, segment customers, run drip campaigns and retention activities.
  • Analytics & Reporting
  • Monitor performance metrics (CTR, CPC, ROAS, conversion rate, bounce rate, etc.).
  • Use tools like Google Analytics & social media analytics to generate reports and insights.
  • Recommend optimizations based on data.
  • Lead Generation & Conversion Optimization
  • Work on increasing leads (patients, clients, doctors, depending on business model) via paid and organic channels.
  • Improve landing pages, calls to action (CTAs), user flow for better conversion.
  • Market Research & Trends
  • Keep up-to-date with healthcare / pharma / wellness industry trends, competitors' digital presence.
  • Identify new digital tools or platforms that can help the company's digital reach.
  • Collaboration & Coordination
  • Work closely with Sales, Product, Operations teams for aligning marketing with business objectives.
  • Coordinate with external agencies or vendors where needed (for design, ads, content).

Skills & Qualifications

  • 0-2 years of experience in digital marketing (healthcare experience is a plus, but not mandatory).
  • Strong knowledge of digital marketing channels: SEO, SEM (Google Ads/PPC), social media marketing.
  • Familiarity with tools: Google Analytics / GA4, Google Search Console, Facebook Ads Manager, etc.
  • Good content creation skills — copywriting, basic graphic/video editing (or used to collaborating with designers).
  • Analytical mindset: ability to understand data, draw insights, suggest improvements.
  • Strong communication skills (both written & verbal).
  • Good organizational skills; ability to manage multiple campaigns.
  • Ability to adapt in a fast-paced environment.

Salary & Benefits (Example)

  • Salary: ₹10,000 – ₹25,000 per month (depending on experience)
  • Performance bonus / incentives based on campaign results.
  • Other benefits: PF, health insurance, flexible working (if possible), etc.

Job Type: Full-time

Pay: ₹10, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person

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