
Digital Marketing Executive
3 days ago
Advitya Healthcare Pvt Ltd
Position: Digital Marketing Executive
Location: Kasba Digital marketing
Reporting to: Head of Digital
Key Responsibilities
- Digital Strategy & Campaigns
- Plan, execute, and optimize digital marketing campaigns across channels such as Social Media (Facebook, Instagram, LinkedIn), Google Ads (Search, Display), and other relevant platforms.
- Budget management and allocation for digital ads.
- Content Creation & Management
- Create and schedule content (posts, images, videos, blog articles) for social media, website, email newsletters, etc.
- Coordinate with graphic designers / videographers / freelancers to produce marketing creative that aligns with the brand.
- SEO / Website Management
- Perform on-page and off-page SEO to improve organic traffic (keyword research, meta tags, link building).
- Maintain and update the company website with new product pages, promotions, blogs.
- Email Marketing & CRM
- Design, send, and track email campaigns / newsletters.
- Use CRM tools to manage leads, segment customers, run drip campaigns and retention activities.
- Analytics & Reporting
- Monitor performance metrics (CTR, CPC, ROAS, conversion rate, bounce rate, etc.).
- Use tools like Google Analytics & social media analytics to generate reports and insights.
- Recommend optimizations based on data.
- Lead Generation & Conversion Optimization
- Work on increasing leads (patients, clients, doctors, depending on business model) via paid and organic channels.
- Improve landing pages, calls to action (CTAs), user flow for better conversion.
- Market Research & Trends
- Keep up-to-date with healthcare / pharma / wellness industry trends, competitors' digital presence.
- Identify new digital tools or platforms that can help the company's digital reach.
- Collaboration & Coordination
- Work closely with Sales, Product, Operations teams for aligning marketing with business objectives.
- Coordinate with external agencies or vendors where needed (for design, ads, content).
Skills & Qualifications
- 0-2 years of experience in digital marketing (healthcare experience is a plus, but not mandatory).
- Strong knowledge of digital marketing channels: SEO, SEM (Google Ads/PPC), social media marketing.
- Familiarity with tools: Google Analytics / GA4, Google Search Console, Facebook Ads Manager, etc.
- Good content creation skills — copywriting, basic graphic/video editing (or used to collaborating with designers).
- Analytical mindset: ability to understand data, draw insights, suggest improvements.
- Strong communication skills (both written & verbal).
- Good organizational skills; ability to manage multiple campaigns.
- Ability to adapt in a fast-paced environment.
Salary & Benefits (Example)
- Salary: ₹10,000 – ₹25,000 per month (depending on experience)
- Performance bonus / incentives based on campaign results.
- Other benefits: PF, health insurance, flexible working (if possible), etc.
Job Type: Full-time
Pay: ₹10, ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
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