Trade Marketing Executive

1 week ago

Kolkata West Bengal, India Unilever Full time

**ABOUT UNILEVER**:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

Do you want to be part of a “startup” and at the same time create new capabilities for HUL? Are you interested in building a new and exciting beauty business which is digital & ecommerce first? Do you want to build skills and capabilities which will be relevant in the ever-changing world?

We are building a team that aims at harnessing the huge potential in BPC which the new digital ecosystem has presented - and create a digital-first, future-fit portfolio of niche brands and benefit segments for HUL. Along the way, you’ll learn a ton & have fun.

**We are looking to hire a Trade Marketing Executive based in Kolkata RO who has 2+ years of experience in trade marketing function in FMCG.**

Job Responsibilities:
Collaborate with the Customer Marketing team to align on category priorities, monitor daily performance, and support the monthly planning process. Identify growth opportunities through data analysis and forecasting.
Communicate to all KAEs on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
Work closely with KAEs, merchandising and manning team to improve demand generation and demand capture execution across channels. Work together with team member on POSM development and implementation.
Troubleshooting on any gaps in previous MOCs and suggest corrective actions across clusters.
Spearhead the stock planning process to ascertain availability of SKUs across depots in branch.
Single Point of Contact to liaison with sales, supply chain, finance and operation for smooth functioning of sales cycle each month.
Key Technical Skills: MS Excel, Tableau, Power BI
Key Soft Skills:
Understanding of Trade Partners and their touchpoints
Deep understanding of social customer buying journeys & filtering all business decisions through the eyes of our customer
Analytical mindset to troubleshoot problems

**Key Skills & Requirement**:

- Excellent written and verbal communication skills in English
- Strong Project Management skills.
- Experience in leading cross-functional team to deliver projects.
- Understands channels and shoppers.
- Monitors progress & takes action.

Excel proficiency

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