Trade Marketing Executive

2 days ago

Greater Kolkata Area, India Rollick Ice Cream Full time

About the Company

Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata. It has a fast growing network of over 500 distributors across the region. Rollick's product range includes a variety of ready to eat cups, sticks, cones, take home tubs and bulk packs. These products are available in more than 20,000 retail outlets and 600 pushcarts. Rollick has a unique range of products catering to all tastes and preferences. Selling within a price range of Rs 5-50 for a single consumption pack, the aim is to be affordable by all. Today, Rollick is present in 15 states and has plans to soon be available pan India.

website:

Location: Kolkata

Upto - 5L

Interested candidate please share your updated resume:

Trade Marketing Executive – FMCG (Job Description)

Responsibilities:

  • Develop and execute trade marketing plans for modern trade, general trade, and key outlets.
  • Ensure visibility, branding, and in-store merchandising as per company guidelines.
  • Coordinate with Sales teams to drive product placement, schemes, and promotions.
  • Plan and monitor BTL activities, market activations, and consumer promotions.
  • Track distributor/retailer performance and support sales targets.
  • Analyse market trends, competitor activities, and consumer insights.
  • Prepare weekly/monthly reports on marketing activities and ROI.
  • Manage POSM materials, vendor coordination, and budgets.

Key Skills:

  • Strong knowledge of FMCG trade channels.
  • Experience in merchandising, visibility, and BTL execution.
  • Good communication & coordination skills.
  • Analytical mindset with proficiency in Excel & reporting.
  • Ability to work with sales teams and meet deadlines.

Qualification & Experience:

  • Graduate/MBA preferred.
  • 2–5 years experience in FMCG Trade Marketing / Sales / BTL.

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