Meta Ads Specilaist

4 days ago

Sukhlia Indore Madhya Pradesh, India Discover Webtech Pvt. Ltd. Full time

**About the Role**:

- Strategize, launch, and manage Meta Ads campaigns across Facebook and Instagram.
- Conduct detailed audience research and segmentation to create effective targeting strategies.
- Write compelling ad copy and coordinate with creative teams for visuals and video content.
- Continuously monitor and optimize campaigns for KPIs like CTR, CPA, ROAS, and conversion rate.
- A/B test ad creatives, copy, placements, and audience segments to identify top performers.
- Set up and manage events, pixels, and conversions through Meta Events Manager.
- Analyze and report on campaign performance, providing actionable insights and recommendations.
- Collaborate with internal teams (content, design, sales) to align ad strategies with business goals.
- Stay updated on Meta platform changes, trends, policies, and ad formats. Required Skills & Qualifications:

- 4+ years of proven experience in managing Facebook and Instagram ad campaigns.
- Proficiency in Meta Business Suite, Ads Manager, Events Manager, and Audience Insights.
- Strong analytical skills with hands-on experience using tools like Google Analytics (GA4), Excel/Google Sheets, and reporting dashboards.
- Experience with Pixel setup, standard/custom events, and conversion API implementation.
- Deep understanding of ad funnels, remarketing strategies, and attribution models.
- Proven track record of managing budgets and scaling campaigns while maintaining performance metrics.
- Strong copywriting and creative briefing skills.
- Meta Blueprint Certification(s) preferred. Nice to Have:

- Experience with dynamic product ads (DPA) and catalog setup (for eCommerce).
- Knowledge of other platforms like Google Ads, TikTok Ads, LinkedIn Ads.
- Familiarity with marketing automation tools (Klaviyo, HubSpot, etc.).
- Experience working in Shopify, WooCommerce, or Magento environments.
- Basic knowledge of HTML/CSS and landing page optimization tools (e.g., Unbounce, Leadpages).

Pay: ₹25,000.00 - ₹50,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

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