Digital Marketing Associate

2 days ago

Mumbai, India 'Smann' App by Tribetayling Pvt Ltd Full time

**Job description**:
About the Company:
We are a Startup engaged in creating an easy & effective Hyperlocal Marketplace that connects local business with their own neighborhood. Our mission is to effectively blend online and offline shopping experience for our customers. We are here to empower small local business by providing them a digital toolkit needed for their growth. With the mission of selling and buying local.
- **[The job status is as 'Work-From-Home' due to current situation; it may change in future]**_

**Experience: 1 to 2 Years**

**THE ROLE**

The Digital Marketing Associate at 'Smann' is responsible for all the activities related to customer acquisition and retention programs.

The Digital Marketing Associate will work on

2. Maintaining our social media presence across all digital channels (such as IG, FB, and LinkedIn) through a social media calendar

3. Analyzing, studying, measuring, and reporting on the performance of all digital marketing campaigns (eg. through Insights on Instagram) and using the data to increase customer engagement + boost brand awareness

4. Innovating and presenting new marketing platforms and strategies

5. Running ads on FB, Insta & Google and working on tags & trending keywords

6. Recognizing target audience

7. Utilizing a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

8. Preparing weekly performance reports for all platforms

**RESPONSIBILITIES**
- Plan and allocate budgets, analyze and recommend modifications to ad spends to channel owners and agency partners
- Collaborate with creative and marketing agencies to guide A/B creative tests and audience segmentation strategies to determine which messages and campaigns work the best for the various target audiences
- Drive the strategy behind existing channels, as well as identifying and launching new channels. Stay on top of the changing digital ecosystem including advertising formats, channels and technologies
- Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
- Explore new marketing opportunities such as social media channels, apps, ad formats, etc.

**REQUIREMENTS**
- Minimum 1-2 years of experience in consumer marketing, with 1+ years of leading high performing marketing teams.
- Ability to leverage customer insights to better segment, target and reach potential customers
- Experience working with in-house digital product, brand and creative teams
- Excellent verbal, written, and presentation skills

**REQUIRED TECHNICAL SKILLS**
- Analytics and database tools such as Excel, Google Analytics
- Marketplace or Hyperlocal commerce experience is a plus
- **Current CTC**:

- **Expected CTC**:

- **If selected how soon you can join**

**Salary**: ₹180,000.00 - ₹200,000.00 per year

**Benefits**:

- Flexible schedule
- Paid sick time
- Work from home

Schedule:

- Day shift
- Flexible shift
- Monday to Friday

Supplemental Pay:

- Performance bonus

**Speak with the employer**

+91-XXXXXXXXXX

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