Digital Marketing Intern

6 days ago

Haridwar, India Mumtree Full time

About the Role

Key Responsibilities
- **Social Media**: Plan weekly calendars, draft captions, schedule posts, and engage in DMs/comments across IG, FB, LinkedIn, YouTube Shorts/Reels.
- **Performance Marketing**: Assist in setting up & optimizing Facebook/Instagram/Google Ads—audiences, creatives, A/B tests, budgets, and basic reporting.
- **Content & Creatives**: Coordinate shoots, edit short videos/reels, basic design using Canva/Figma; repurpose content for platforms.
- **Website & SEO**: Publish blogs/landing pages (WordPress/Shopify), on-page SEO (titles, meta, interlinks), and basic keyword research.
- **Analytics & Reporting**: Track KPIs in GA4/Ads Manager, prepare weekly dashboards, highlight insights & next steps.
- **Community & Partnerships**: Reach out to micro-influencers/affiliates, coordinate barter/collabs, collect UGC & testimonials.
- **Ops Support**: Maintain asset libraries, competitor tracking, and campaign calendars.

Must-Have Skills
- Strong written English; clear, error-free copy.
- Basic design/video editing (Canva/CapCut/Adobe Express).
- Familiarity with Meta Ads or Google Ads (coursework or projects count).
- Comfort with spreadsheets (Google Sheets), GA4 basics, and UTM links.
- Proactive, organized, and deadline-driven.

Nice-to-Have
- SEO tools exposure (Search Console, Ahrefs/SEMrush basics).
- Shopify/WordPress hands-on.
- Basic HTML/CSS is a plus.

Tools You’ll Use

Meta Ads Manager, Google Ads, GA4, Google Tag Manager (basic), Sheets/Slides, Canva/Figma, CapCut/Adobe Express, [your CRM], [your CMS].

Learning Outcomes
- Run end-to-end social & ad campaigns.
- Build dashboards and read performance data.
- Create portfolio-worthy work (case studies, reels, landing pages).

KPIs You’ll Track
- Weekly reach/impressions, follower & subscriber growth.
- CTR, cost per result (CPL/CPA), ROAS (if applicable).
- Website sessions, bounce rate, time on page.
- Content output: posts/reels/blogs shipped per week.

Eligibility
- Students/recent grads in Marketing/Communications/Design—or strong self-learners with projects
- Portfolio or 2-3 sample works (reels, posts, ad mockups, blog).

**Job Type**: Internship
Contract length: 4 months

Pay: From ₹2,000.00 per month

**Benefits**:

- Flexible schedule

Work Location: In person

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