Avp - Retail Bank Acquisition Uspba

This team works with senior business leadership to drive significant impact on initiatives to help build and grow the consumer business across Retail Bank. The initiatives span across designing customer engagement strategies through customer life cycle, Branch/Product Analytics, Customer Experience Analytics etc. The team helps in E2E designing, planning and evaluating the best marketing offer and intervention strategies to drive customer growth.

**What’s expected from you?**

Senior positions should showcase involvement in coaching and training of new recruits. Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.
- Will be involved in building Test and Learn frameworks, evaluation of Champion/Challenger Strategy, identifying opportunities to optimize Marketing expense /Revenue through target/offer optimization.
- Need to demonstrate structured thinking ability to create simplistic approach for complex business problems.
- May be involved in P&Ls, and measuring the impact prior and after rolling out strategies.
- Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc.
- Recommends actions for future developments & strategic business opportunities, as well as enhancements to operational policies
- May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis
- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
- Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities
- Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies

**Skillset you should possess**

The most important skill that our analyst should possess is their love for data and their eagerness for new challenges & solving new problems. Apart from these, they should also have the following skillset

**Basic Qualifications**
- Bachelors/ Masters with 7 years of professional experience in fields that include but not exhaustive - Computer Science, Operations Research, Econometrics, Statistics or in a highly quantitative field
- This position requires excellent analytical and business strategy skills
- Effective communication skills
- Ability to present to business partners and/or leaders to gain approvals
- Project and process management skills
- Excellent written and verbal communications skills
- Experience with a prior focus in financial services analytics (not a mandate)
- Ability to understand coding logic
- Solid organizational skills and ability to manage multiple projects at one time
- Self-starter who also has a demonstrated ability to work successfully in team environment and drive
- **Job Family Group**:
Decision Management
- **Job Family**:
Business Analysis
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting