Rb-ls:amm - Acquisition Marketing & Merchandising

2 weeks ago

Bengaluru Karnataka, India Axis Bank Full time

**Acquisition Marketing & Merchandizing Manager**
**(NTB LIABILITY SALES)**

**INTERNAL USAGE**:
**No. of Vacancies**:
**Manager**:

- Head - Campaigns & Worksites

**Is a Team leader?**
- N

**Team Size**:
**Grade**:

- Assistant Manager - Sr. Manager

**Business**:

- Retail Banking

**Department**:

- Liability Sales

**Sub**Department**:

- NA

**Location**:

- Across 7 Cities (Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Ahmedabad)

**About Liability Sales**
- The Liability Sales department focuses on the liability acquisition, assets and retail forex business for the bank. The department drives business from 2700+ branches and is responsible for sourcing of retail and corporate deposits, salary and non-salary accounts, trust accounts and forex Business with a view to increase the retail book of the bank.

**About the Role**
- Acquisition Marketing and Merchandising Managers who will be responsible for identifying avenues to increase throughput at touchpoints for Axis Corporate Salary and Affluent businesses (Burgundy + Burgundy Pvt). Key Corporate Salary initiatives include corporate & corporate park activations and creation of networking opportunities with corporate Chief Decision Makers (CDM) for strategic results. Golf, luxury brand partnerships & entrepreneur associations are central to affluent acquisition. Incumbent’s responsibility will include having a city level view of planned engagements, clients/contacts’ engaged, 30/60/90D results tracking, expense management and adherence to controls & compliance requirements. The incumbent should stay abreast of developments within their own field and contribute to directional strategy.

**Key Responsibilities**
- Acquisition view: Build and maintain conduit for streamlined flow of acquisition funnel from corporates and affluent partnerships while maintaining optimal cost of acquisition
- Networking : Create unique and engaging events for corporate senior management (CDM) networking - key avenue for informal introduction and onboarding target corporates
- Relationship view: Continued CDM engagement at legacy corporates to deepen the relationship
- Strategic view: Leverage the affluent partnerships to table unique experiences to Suvidha CDMs and top management
- Promote Collaboration : Leverage internal partnerships with Branch, SKY and service teams at events
- Coverage: Ensure high quality execution and drive all events on the ground
- Vendor Management, Cost Management, Event Management & Execution Excellence
- Discipline in training, certifications, HR related time lines adherence

**Controls**
- Monthly reiteration of Dos and Don’ts and create a strong culture of controls and compliance within the team.
- Keep the team updated on lessons learnt
- Ensure all events approvals are secured proactively & as per process

**Qualifications**

Optimal qualification for success on the job is:

- Graduate/ Post graduate from a recognized institute
- 5-10 years in a relevant role/ BFSI sector

**Role Proficiencies**:

- Strong leadership skills
- Strong relationship skills
- Collaborative approach
- Superior planning, organizing, strategic thinking capabilities
- Digital platform competency
- Ability to break complex/abstract goals into small executable parts
- Strong communication and presentation skills
- Vendor Management, Event Management
- Execution Excellence

**Other : Strong Executive Presence

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