Digital Marketing Executive

7 days ago

Habsiguda Hyderabad Telangana, India SMBXL Pvt. Ltd. Full time

Key Responsibilities:

- SEO Strategy and Execution:

- Develop and implement comprehensive SEO strategies to increase organic search visibility and drive targeted traffic.
- Conduct in-depth keyword research, competitive analysis, and SEO audits to identify opportunities for improvement.
- Optimize website content, structure, and on-page elements to enhance search engine rankings.
- Manage and execute link-building initiatives to improve domain authority and organic search performance.
- Content Development:

- Develop high-quality content: Create engaging and informative content across various platforms, including articles, blog posts, social media captions, website copy, and marketing materials.
- Understand target audience: Conduct research to identify and understand our target audience's needs, interests, and preferences.
- Digital Marketing Campaign Management:

- Manage and grow social media accounts, developing and scheduling posts, and engaging with the audience to drive brand awareness and engagement.
- Analyze and report on campaign performance, providing insights and recommendations for optimization.
- Analytics and Performance Reporting:

- Monitor and analyze website performance and digital marketing metrics using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
- Prepare detailed reports on SEO performance, website traffic, and campaign effectiveness.
- Use data-driven insights to inform and adjust strategies for continuous improvement.
- Market Research and Trend Monitoring:

- Stay updated on the latest digital marketing trends, SEO best practices, and industry developments.
- Conduct market and competitor research to identify emerging opportunities and threats.
- Collaboration and Coordination:

- Work closely with the marketing team, web developers, and designers to ensure alignment of digital strategies and cohesive branding.
- Coordinate with external agencies or consultants when necessary to achieve marketing goals.

Qualifications:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3-5 years of hands-on experience in digital marketing and SEO.
- Demonstrated success in developing and implementing SEO strategies that drive measurable results.
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Excellent written and verbal communication skills.
- Ability to analyze data, identify trends, and make data-driven decisions.
- Familiarity with HTML/CSS and basic web design principles is a plus.

Preferred Skills:

- Experience with PPC advertising (Google Ads, Facebook Ads, etc.).
- Knowledge of e-commerce platforms and digital marketing best practices.

Working Conditions:

- Full-time position.

Why Join Us:

- Opportunity to work with a forward-thinking and innovative company.
- Competitive salary and benefits package.
- Career growth and professional development opportunities.

Pay: From ₹40,000.00 per month

**Benefits**:

- Food provided
- Health insurance
- Provident Fund

Work Location: In person

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