Marketing Executive

1 day ago

Salem, India OTOMATIKS Full time

_**Responsibilities**:_
- _**Strategic Planning**:_ _Develop comprehensive marketing strategies aligned with company objectives to drive business growth._
- _**Campaign Management**:_ _Plan, execute, and monitor multi-channel marketing campaigns to effectively reach target audiences and achieve desired outcomes._
- _**Brand Management**:_ _Maintain brand consistency and integrity across all marketing initiatives and communication channels._
- _**Market Research**:_ _Conduct market research and analysis to identify trends, competitor activities, and customer preferences, leveraging insights to inform marketing strategies._
- _**Lead Generation**:_ _Drive lead generation efforts through targeted campaigns, optimized landing pages, and effective call-to-action strategies._
- _**Budget Management**:_ _Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI._
- _**Performance Tracking**:_ _Monitor and analyze marketing metrics and KPIs to assess campaign effectiveness and make data-driven decisions for optimization._
- _**Team Leadership**:_ _Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture._
- _**Partnership Development**:_ _Cultivate strategic partnerships with external vendors, agencies, and industry influencers to amplify marketing efforts and expand reach._
- **Requirements**:_
- _Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred._
- _Proven experience in marketing management, with a track record of successfully executing integrated marketing campaigns._
- _Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing initiatives._
- _Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and marketing automation software._
- _Excellent communication and interpersonal skills, with the ability to effectively collaborate cross-functionally and lead a team._
- _Demonstrated creativity and innovation in developing marketing strategies and campaigns._
- _Highly organized with strong project management skills and the ability to prioritize and multitask in a fast-paced environment._
- _Knowledge of industry best practices and emerging trends in marketing._
- _Experience in the marketing is a plus._
- **Benefits**:_
- _Competitive salary and performance-based incentives_
- _Comprehensive health benefits package_
- _Retirement savings plan_
- _Flexible work arrangements_
- _Professional development opportunities_
- _Vibrant and inclusive company culture_

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Commuter assistance
- Food provided
- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Quarterly bonus
- Yearly bonus

Work Location: In person

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