Marketing Sales Executive

7 days ago

Prabhadevi Mumbai Maharashtra, India Standard Retail Pvt. Ltd. Full time

**Job Title**: Marketing Executive - Round Bar Products
**Location**: Mumbai, India
**Industry**: Steel & Metal Manufacturing / Industrial Goods
**Department**: Marketing & Sales
**Reporting To**: Marketing Manager
**Experience Level**: 2-4 Years
**Employment Type**: Full-Time

**Job Overview**:
We are looking for a proactive and ambitious **Marketing Executive** to drive the marketing initiatives for our **round bar product segment** across India. This role demands a strong understanding of the **Indian steel market**, customer requirements in sectors like **construction, infrastructure, fabrication, and manufacturing**, and the ability to generate demand through strategic marketing efforts.

**Key Responsibilities**:

- **Market Research & Analysis**: Identify trends, pricing dynamics, and demand patterns for round bars in the Indian market. Understand competitor strategies and customer pain points.
- **Marketing Strategy & Execution**: Plan and implement region-specific marketing campaigns (print, digital, BTL) to increase brand visibility and drive enquiries.
- **Lead Generation & Sales Support**: Work closely with the sales team to generate qualified leads and create targeted marketing materials (product brochures, technical sheets, presentations).
- **Channel Partner Engagement**: Support dealer/distributor engagement programs and ensure product visibility at trade counters.
- **Event Participation**: Coordinate participation in industry trade fairs, exhibitions (e.g., India Steel Expo, Metal India), and buyer-seller meets.
- **Reporting & Performance Tracking**: Monitor KPIs such as lead conversion, campaign ROI, dealer engagement, and market share growth.

**Qualifications & Skills**:

- Bachelor’s degree in **Marketing, Business Administration, Mechanical Engineering**, or related field
- 2-4 years of experience in **marketing/sales in the steel or metal industry** (experience with round bars, rebars, rods, or related products is highly preferred)
- Strong communication, negotiation, and presentation skills
- Knowledge of **MS Round Bars, TMT Bars, Bright Bars**, or **Alloy Steel** products
- Familiarity with regional markets and customer segments (contractors, builders, fabricators, OEMs)
- Proficiency in marketing tools such as MS Office, and digital marketing platforms
- Willingness to travel across regions for dealer visits, trade shows, and client meetings

**Preferred Experience**:

- Experience in **industrial B2B marketing** or with **steel manufacturers or stockists**:

- Understanding of steel grades, IS standards, and quality parameters

**We Offer**:

- Competitive salary with incentives and performance bonuses
- Training and career development opportunities in a growing organization
- Supportive and growth-oriented work environment
- Exposure to major infrastructure and industrial clients across India

Pay: ₹30,000.00 - ₹45,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Ability to commute/relocate:

- Prabhadevi, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Work Location: In person

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