Digital Marketing Associate

4 days ago

Chennai Tamil Nadu, India ACSASS Full time

**Job Purpose**

To develop, implement, and manage marketing strategies that drive brand awareness, online traffic, and lead generation, contributing to overall business growth and ROI.

**Key Responsibilities**

**1. Digital Strategy & Planning**
- Develop and execute comprehensive digital marketing plans aligned with business goals.
- Manage marketing budgets and ensure cost-effective spending.

**2. Performance Marketing**
- Oversee paid advertising (Google Ads, Meta, LinkedIn, etc.) campaigns to drive traffic and conversions.
- Optimize campaigns based on performance metrics such as CPC, CPA, CTR, and ROAS.
- Conduct A/B testing and implement data-driven improvements.

**3. SEO & Content Marketing**
- Lead SEO strategy (on-page and off-page) to improve organic search visibility.
- Collaborate with content teams to create engaging, SEO-friendly blogs, videos, and social content.
- Manage website updates and ensure alignment with digital best practices.

**4. Social Media & Branding**
- Develop and manage the companys social media presence across platforms.
- Build and execute content calendars and brand storytelling strategies.
- Engage with audiences to grow brand loyalty and community presence.

**5. Analytics & Reporting**
- Track, measure, and analyze key performance indicators (KPIs) across all digital channels.
- Use tools like Google Analytics, Google Tag Manager, and CRM dashboards for insights.
- Prepare monthly/quarterly reports highlighting ROI, performance trends, and recommendations.

**6. Team & Vendor Management**
- Manage internal team members and external agencies or freelancers.
- Coordinate with creative, design, and tech teams to deliver cohesive campaigns.
- Stay updated with the latest digital trends, tools, and technologies.

**Key Skills & Competencies**
- Strong understanding of SEO, SEM, social media marketing, and content marketing.
- Expertise in Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and analytics tools.
- Excellent analytical, communication, and project management skills.
- Creative mindset with a focus on performance and measurable outcomes.

**Qualifications & Experience**
- **Education**: Bachelor’s degree in Marketing, Business, Communications, or related field. MBA preferred.
- **Experience**: 0-3 years of experience in marketing with at least 1years in a managerial role.
- Proven track record of managing multi-channel digital campaigns and achieving growth targets.

**Key Performance Indicators (KPIs)**
- Website traffic and conversion growth
- Lead generation and cost per lead (CPL)
- Campaign ROI and ROAS
- Social media engagement and follower growth
- SEO ranking improvements and organic traffic share

Pay: ₹9,230.06 - ₹15,223.11 per month

**Benefits**:

- Paid sick time

Work Location: In person

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