India Foods retail ase Coimbatore
6 days ago
:
India Foods Business is a full-service manufacturing and marketing unit comprising over 500 employees spread across over multiple locations across India. Our strong suite of products includes the Pillsbury, Betty Crocker, Haagen-Dazs and Nature Valley brands in both direct-to-consumer and B2B channels across Retail, Food Service and Bakeries & Exports. We combine the capabilities of a global enterprise with the entrepreneurial spirit and cultural awareness you would expect of a smaller local company.
**Job Description**:
**POSITION : AREA SALES EXECUTIVE - Traditional Trade**
**REPORTS TO : ZONAL SALES MANAGER**
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KEY PURPOSE**
Responsible for achieving retailing and primary targets of the territory assigned in the most cost-effective manner - through efficient and effective deployment of funds, hiring and retaining the best possible WBs and optimal deployment and utilization of manpower.
- **KEY RESPONSIBILITIES**
- Developing Sales plans and budgets to achieve or exceed the annual sales objectives for the Area. Monitor and control the sales budget to ensure optimum utilization of resources in the region. Responsible for accurate SKU forecast for assigned area.
- Generating top line growth, volumes & sales of company products in the area through a team of salesmen in order to achieve or exceed the annual targets. He/she is also responsible for driving right flow of schemes/promotion to deliver bottom line target assigned to his area.
- Benchmarking competitor activity and finding new opportunities to increase penetration in the area
- Developing and maintaining efficient and optimum distribution & DSM network to ensure the comprehensive availability of company’s products and services across the region to achieve or exceed the sales targets
- Ensuring that adequate inventory stock of product is maintained for the area in order to meet the sales delivery schedules and providing the distributors with superior levels of service and meet the needs of the customer
- Ensuring visibility of our products and liaising with the Marketing team to ensure adequate marketing support by way of merchandising and promotions in the area for successful new product launches, increase in brand visibility and promoting sales in the area
- Responsible for recruitment, induction, development & retention of frontline sales talent
- **KEY INTERFACES**
Internal Marketing - Communication & competitor activity
Trade Marketing - Schemes & Promotions
Supply Chain -Customer Service, Stocks & Logistical Solves
Quality assurance/Consumer Services - Quality complaints, issues etc
Regional Commercial Team
**External Super stockist, Distributors ,Retailers, and consumers**
Promotion agencies - for local promotions
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INCUMBENT PROFILE**
A full-time MBA with specialization in Sales and Marketing, ideally with around 4-15 years of experience in FMCG companies in Managerial Role
Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
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