Saas Marketer

We’re hiring a seasoned **SaaS Marketer** with 5+ years of hands-on and strategic experience in scaling SaaS and cybersecurity ventures. This role requires a rare combination: a high-energy, data-obsessed leader who can define big-picture growth strategy—and also roll up their sleeves to execute it.

You’ll lead global growth initiatives across markets, rapidly acquire customers, expand reach, and drive revenue. You’ll build and manage a marketing engine that delivers scalable results, combining the speed of a startup with the precision of a performance-led GTM team.

**Key Responsibilities (KRAs)**
- Define and execute a unified global growth strategy spanning digital marketing, content, ABM, partnerships, and event channels.
- Own and drive marketing-sourced pipeline and revenue targets globally, with full accountability for CAC and conversion metrics.
- Build, lead, and mentor a high-performing marketing team across Content, Product Marketing, Digital, and Growth Ops.
- Deliver world-class demand generation and conversion-focused campaigns using data, experimentation, and automation.
- Deeply collaborate with Sales, Product, and Customer Success to align messaging, feedback loops, and GTM outcomes.
- Use analytics to continuously optimise performance, shorten sales cycles, and reinforce product-market fit across regions.
- Drive brand positioning and category leadership for our portfolio companies, particularly HumanFirewall.io.
- Generate high-intent leads across international markets, using intent-based campaigns and targeted outreach.
- Collaborate with Product to influence roadmaps based on regional insights and customer feedback.
- Evaluate, onboard, and manage external agencies or tech partners to scale execution.

**What You Bring Skills**
- Proven success leading Marketing team for SaaS or cybersecurity products, ideally from startup to scale (50 to 300+ team size).
- Deep expertise in Saas marketing, performance channels, conversion optimisation, and funnel analytics.
- Highly proficient in marketing automation tools, analytics platforms, A/B testing frameworks, and funnel metrics (CAC, LTV, SQL, etc.).
- Strategic thinking, balanced with tactical execution, can zoom out to set vision and zoom in to get things shipped.
- Strong leadership, team-building, and cross-functional collaboration skills.
- Exceptional storytelling and brand positioning capability, especially in competitive B2B markets.
- Experience in cybersecurity is highly preferred.
- Bachelor’s degree in Marketing, Business, Technology, or a related field.

**Skills**:
Growth Strategy & GTM Planning, Demand Generation, Account-Based Marketing (ABM), Performance Marketing: PPC, SEM, Social Ads, SEO & Content Strategy, Funnel Analytics & KPI Management (CAC, LTV, MQLs, SQLs), A/B Testing & Experimentation, Conversion Rate Optimization (CRO), Marketing Automation (HubSpot, Marketo, Pardot), CRM Proficiency (Salesforce, Zoho CRM, MS Dynamics), Revenue Pipeline Ownership, Global/International GTM Execution, Cross‑functional Leadership & Collaboration, Data-Driven Decision Making & Marketing Analytics, Team Building & Mentoring, Brand Positioning & Category Leadership, Partnerships & Channel Marketing, Retention & Customer Lifecycle Marketing, Product Feedback & Roadmap Influence, Cybersecurity Domain Expertise, Saas Marketing

**Job Types**: Full-time, Permanent, Fresher

Pay: Up to ₹1,400,000.00 per year

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Supplemental Pay:

- Performance bonus
- Quarterly bonus
- Shift allowance

Application Question(s):
Work Location: Remote