Social Media Executive
1 week ago
**Excellent Communication skill**
**Experience : 1 to 2 Years**
**Content Creation**:
- **Copywriting**: Crafting compelling and engaging copy for social media posts, ensuring it aligns with the brand's voice and tone.
- **Design**: Create graphic designs using design tools like Canva to create visually appealing and shareable content, including images, infographics, and videos.
**Strategy Development**:
- **Content Strategy**: Planning and developing a content calendar that aligns with the overall marketing and business goals.
- **Campaign Planning**: Creating and executing social media campaigns to increase brand awareness, engagement, and conversions.
- **Audience Engagement**: Monitoring trends, responding to comments, and engaging with the audience to build a community around the brand.
**Scheduling and Publishing**:
- **Scheduling Tools**: Utilizing social media scheduling tools to plan and automate the posting of content across different platforms.
- **Timing Optimization**: Identifying optimal posting times based on the target audience's behavior and platform algorithms.
**Analytics and Reporting**:
- **Performance Monitoring**: Tracking key performance indicators (KPIs) such as likes, shares, comments, click-through rates, and conversions.
- **Data Analysis**: Analyzing social media metrics to gain insights into the effectiveness of campaigns and making data-driven decisions.
- **Reporting**: Creating regular reports to showcase social media performance and suggesting improvements.
**Community Management**:
- **Customer Service**: Addressing customer inquiries, feedback, and complaints on social media platforms.
- **Building Relationships**: Cultivating and nurturing relationships with followers, influencers, and other relevant communities.
**Stay Updated on Trends**:
- **Platform Updates**: Keeping up to date with changes in algorithms, features, and trends on major social media platforms.
- **Industry Trends**: Staying informed about industry trends and incorporating relevant content into the social media strategy.
**Ad Campaigns**:
- **Paid Advertising**: Creating and managing paid social media advertising campaigns to boost reach and achieve specific objectives.
- **Budget Management**: Monitoring ads spend and optimizing campaigns for maximum return on investment.
**Collaboration**:
- **Cross-Functional Collaboration**: Working closely with other teams, such as marketing, sales, and customer support, to align social media efforts with broader business objectives.
- **Influencer Collaboration**: Identifying and collaborating with influencers to amplify the brand's reach.
**Continuous Learning**:
- Professional Development: Staying current with industry best practices, attending webinars, workshops, and seeking opportunities for professional growth
**Skill Sets Required**:
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of social media marketing concepts and best practices
- Basic knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
**Job Types**: Full-time, Permanent
**Salary**: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Monday to Friday
- UK shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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